Audra Diers-Lawson
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- Professor
- School of Communication, Leadership and Marketing
Background
Audra Diers-Lawson (PhD, 2006 University of Texas-Austin) is a Professor of Risk and Crisis Communication and the Head of the PhD in Communication and Leadership at Kristiania.
With teaching and research experience in five countries and with more than 35 scientific publications including a monograph, and edited volumes in the last five to six years alone, experience editing the Journal of International Crisis and Risk Communication Research, serving as a reviewer for more than 20 journals, and holding leadership positions with the ECREA and ICRCA, Diers-Lawson is a global leader in risk and crisis communication. Her research focuses on connections between risk, crisis, stakeholders and organizations.
Finally, Diers-Lawson is passionate about bridging academic and practitioner communities to translate research to practice. She regularly participates as a keynote speaker in online and face-to-face events with communication experts and policy makers from across different industries. For example, she has participated in workshops to share, evaluate, and develop best practices in risk communication, community engagement, and infodemic management (RCCE-IM) with practitioners in the Balkans and Central Asia. She also served as the content expert in risk communication at a joint evaluation exercise in Kosovo.
Finally, she collaborates to advice and produce research affecting policy and practice with institutions like the Asia-Europe Foundation, EU, and WHO-Europe. Notably, she is an inaugural member of the WHO-Europe’s RCCE-IM Technical Advisory Group.
Employee details
Scientific Publications
- Diers-Lawson, Audra (2024). It’s complicated…. Exploring vaccination attitudes and the vaccination infodemic in the UK throughout the COVID-19 pandemic. I Sellnow, Timothy L. & Sellnow, Deanna D. (red.) Communicating Risk and Safety. De Gruyter Mouton. ISBN 9783110752359. doi: 10.1515/9783110752427-029
- Monehin, Daniel & Diers-Lawson, Audra (2024). A Model of Pragmatic Optimism for More Effective Crisis Leadership. I Harrison, Christian (red.) Leadership During a Crisis: A Focus on Leadership Development. Routledge. ISBN 9781032383552. p {0}. doi: 10.4324/9781003344629-4
- Diers-Lawson, Audra & Fredheim, Nanna Alida Grit (2024). Designing Strategic Communication Messages for Health in a High Trust Society: Analyzing the Factors Behind Vaccine Confidence in Norway. I Alghasi, Sharam, Vanvik, Ester Conings, Barland, Jens & Falkheimer, Jesper (red.) Strategic Communication – Contemporary Perspectives. Cappelen Damm Akademisk. ISBN 978-82-02-78099-9. p {0}. doi: 10.23865/noasp.208.ch3
- Schwarz, Andreas & Diers-Lawson, Audra (2024). Mediated crises and strategic crisis communication of third sector organizations: a content analysis of crisis reporting in six countries. Corporate Communications. An International Journal. ISSN 1356-3289. doi: 10.1108/CCIJ-08-2023-0117
- Zeng, Cheng, Kelly, Stephanie, Goke, Ryan & Diers-Lawson, Audra (2024). Employee voice as a means to facilitate organizational safety and crisis preparedness. Communication Quarterly. ISSN 0146-3373. p {0}. doi: 10.1080/01463373.2024.2344760
- Diers-Lawson, Audra & Omondi, Grace (2024). Ripples, Waves, and Riptides: Reconceptualizing Wicked, Novel, and Ongoing Crises as Prolonged Crises. I Fisher Liu, Brooke & Mehta, Amisha (red.) Routledge Handbook of Risk, Crisis, and Disaster Communication. Routledge. ISBN 9781003363330.
- Diers-Lawson, Audra, Schwarz, Andreas, Meissner, Florian & Ravazzani, Silvia (2024). Risk and Crisis Communication in Europe: Towards Integrating Theory and Practice in Unstable and Turbulent Times. Routledge. ISBN 978-1032437132.
- Diers-Lawson, Audra (2024). Translating Research to Practice: Identifying Best Practice in Pandemic Communication. I Diers-Lawson, Audra, Schwarz, Andreas, Meissner, Florian & Ravazzani, Silvia (red.) Risk and Crisis Communication in Europe:
Towards Integrating Theory and Practice in Unstable and Turbulent Times. Routledge. ISBN 978-1032437132. p {0}. doi: 10.4324/9781003375296-13
- Diers-Lawson, Audra (2024). Denigrated, delegitimized, and erased: prejudice against Scots in the UK. I Nshom, Elvis & Croucher, Stephen (red.) Research Handbook on Communication and Prejudice. Routledge. ISBN 9781802209655. p {0}. doi: 10.4337/9781802209662.00028
- Diers-Lawson, Audra & Lawson, Stuart J. (2024). Hallucination or vision? Establishing reliability and validity of AI-based qualitative analysis of the unified model of activism in the Scottish independence Twitter debate. Corporate Communications. An International Journal. ISSN 1356-3289. doi: 10.1108/CCIJ-08-2024-0139
- Croucher, Stephen & Diers-Lawson, Audra (2023). Pandemic Communication. Routledge. ISBN 9781032075433.
- Diers-Lawson, Audra (2023). The New Normal: Pandemic Communication and Sustainable Organizations. I Croucher, Stephen & Diers-Lawson, Audra (red.) Pandemic Communication. Routledge. ISBN 9781032075433. p {0}.
- Diers-Lawson, Audra (2023). Reflecting on Theory and Research in Pandemic Communication. I Croucher, Stephen & Diers-Lawson, Audra (red.) Pandemic Communication. Routledge. ISBN 9781032075433. p {0}.
- Diers-Lawson, Audra, Omondi, Grace & Hillier, Sophie (2023). Shooting from the Hip or Taking Careful Aim? Developing the VISTA analytic framework comparing the English and Scottish visual campaigns for self-protective behavior throughout the COVID-19 pandemic. Journal of Visual Political Communication. ISSN 2633-3732. 9 p {0}. doi: 10.1386/jvpc_00017_1
- Diers-Lawson, Audra (2023). iScotland: building a unified model of activism in multi-platform communication environments from traditional PR theory. Corporate Communications. An International Journal. ISSN 1356-3289. 28(4) p {0}. doi: 10.1108/CCIJ-12-2022-0153
- Schwarz, Andreas, Alpers, Francis, Wagner-Offermann, Elisabeth & Diers-Lawson, Audra (2023). The Global Study of COVID News: Scope, Findings, and Implications of Quantitative Content Analyses of the COVID-19 News Coverage in the First Two Years of the Pandemic. Health Communication. ISSN 1041-0236. doi: 10.1080/10410236.2023.2226932
- Croucher, Stephen, Nguyen, Thao, Ding, George Guoyu, Diers-Lawson, Audra, Spencer, Anthony, Permyakova, Tatiana M., Dutta, Mohan, Turdubaeva, Elira, Ashwell, Doug, Bustamante,, Sandra & Gomez, Oscar (2023). Intergroup Communication during the COVID-19 Pandemic: A 20-Nation Analysis of Prejudice. I Croucher, Stephen & Diers-Lawson, Audra (red.) Pandemic Communication. Routledge. ISBN 9781032075433. p {0}.
- Diers-Lawson, Audra & Collins, Lorraine (2022). Taking off the rose-colored glasses: the influence of crises on employee relationship management. Employee Relations. ISSN 0142-5455. 44(4) p {0}. doi: 10.1108/ER-03-2021-0115
- Monehin, Daniel & Diers-Lawson, Audra (2022). Pragmatic optimism, crisis leadership, and contingency theory: A view from the C-suite. Public Relations Review. ISSN 0363-8111. 48(4) doi: 10.1016/j.pubrev.2022.102224
- Topic, Martina, Diers-Lawson, Audra & Goodman, Christian (2022). Middle-Class “Chavs” From Working-Class Areas? Habitus, the Attainment Gap, and the Commodification of Higher Education Among Communication Students in England. Journal of Communication Pedagogy. ISSN 2578-2568. 6 p {0}. doi: 10.31446/JCP.2022.1.08
- Diers-Lawson, Audra (2022). ‘She's Played a Blinder’ : Nicola Sturgeon as a Crisis Leader and Change Agent in Scotland. I Topić, Martina (red.) Towards a New Understanding of Masculine Habitus and Women and Leadership in Public Relations. Routledge. ISBN 9781003161622. p {0}.
- Diers-Lawson, Audra & Pang, Augustine (2021). Strategic crisis management: State of the field, challenges and opportunities. I Valentini, Chiara (red.) Public relations. De Gruyter Mouton. ISBN 3110552299. p {0}. doi: 10.1515/9783110554250-011FULLTEKST
- Diers-Lawson, Audra (2021). Eureka: Identifying what it means to practice student-centered teaching in a hypermodern age. Journal of Communication Pedagogy. ISSN 2578-2568. doi: 10.31446/JCP.2021.1.10
- Diers-Lawson, Audra, Symons, Amelia & Zeng, Cheng (2021). Building crisis capacity: Limitations of reactive crisis response and need for proactive public relations. Corporate Communications. An International Journal. ISSN 1356-3289. doi: 10.1108/CCIJ-02-2021-0024
- Diers-Lawson, Audra (2020). Crisis Communication: Managing Stakeholder Relationships. Routledge. ISBN 9781138346253.
- Diers-Lawson, Audra (2020). Applying the stakeholder relationship model as an issue management and risk communication tool. I Peksevgen, Burcu (red.) Issues, Risk and Crisis Communication Themes in Issues, Risk and Crisis Communication: A Multi-Dimensional Perspective. Peter Lang Publishing Group. ISBN 9783631816516.
- Diers-Lawson, Audra & Qureshi, Noumaan (2020). Healthcare is more than curing the disease: The role of stakeholder relationship management in healthcare. I Tench, Ralph & Waddington, Stephen (red.) Exploring Public Relations and Management Communication. Pearson Education Academic Publisher. ISBN 1292321741.
- Diers-Lawson, Audra (2020). Norsk Tipping’s loneliest stakeholder: Crisis, issues and the whistleblower’s voice. I Svenkerud, Peer Jacob, Sørnes, Jan-Oddvar & Browning, Larry (red.) Whistleblowing, Communication and Consequences: Lessons from The Norwegian National Lottery. Routledge. ISBN 9780367421335.
- Diers-Lawson, Audra (2017). Crisis Communication. Oxford Research Encyclopedia of Communication. doi: 10.1093/acrefore/9780190228613.013.397
- Diers-Lawson, Audra & Croucher, Stephen (2017). Sports, culture, and financial crisis: A cross-cultural comparison of the social media responses of struggling sports associations in the United States and United Kingdom. I Jin, Yan (red.) Social Media and Crisis Communication. Routledge. ISBN 1138812005.
- Diers-Lawson, Audra, Croucher, Stephen, Lewandowska-Tomaszczyk, Barbara & Wilson, Paul A. (2017). Approaches to conflict: Mediated and group dynamics. Rowman & Littlefield International. ISBN 9781498535489.
- Diers-Lawson, Audra (2012). Reconstructing stakeholder relationships using ‘corporate social responsibility’ as a response strategy to cases of corporate irresponsibility: The case of the 2010 BP spill in the Gulf of Mexico. I Tench, Ralph, Sun, William & Jones, Brian (red.) Corporate social irresponsibility: A challenging concept. Emerald Group Publishing Limited. ISBN 978-1-78052-998-1. doi: 10.1108/S2043-9059(2012)0000004017
Dissemination
- Diers-Lawson, Audra, Meissner, Florian, Schwarz, Andreas & Ravazzani, Silvia (2024). Introduction. I Diers-Lawson, Audra, Schwarz, Andreas, Meissner, Florian & Ravazzani, Silvia (red.) Risk and Crisis Communication in Europe:
Towards Integrating Theory and Practice in Unstable and Turbulent Times. Routledge. ISBN 978-1032437132. p {0}. doi: 10.4324/9781003375296-13
- Diers-Lawson, Audra (2023). Testimony: Special Committee on the COVID-19 pandemic. FULLTEKST
- Duncan, Ben & Diers-Lawson, Audra (2023). Preparing for International and Cross-Cultural Crises: The Challenges of Research in Action, Competing Voices, Inclusivity, and the Interplay of Responsibility in Global Organizations.
- Diers-Lawson, Audra (2023). Translating the science: A contingency approach to risk communication and community engagement.
- George, Amiso & Diers-Lawson, Audra (2023). Cultural Contradictions: A Critical Reflection on Current Events in Nigeria.
- Diers-Lawson, Audra (2023). Denigrated, delegitimized, & erased: Prejudice against Scots in the UK.
- Diers-Lawson, Audra, Ashwell, Doug & Murray, Niki (2023). Institutional Trust and Vaccine Confidence: The Case of New Zealand.
- Woodward, Laura, Salvi, Cristiana, Diers-Lawson, Audra, Amlôt, Richard, Gaspar, Rui, Aslan, Dìlek, Dzhumalieva, Aizhana & Kamberi, Fatjona (2023). Risk communication, community engagement and infodemic management (RCCE-IM) can save lives: success stories.
- Diers-Lawson, Audra (2022). iScotland: Crises, the integrated model of activism and Twitter. I Austin, Lucinda & Jin, Yan (red.) Social Media and Crisis Communication, 2nd edition. Routledge. ISBN 9780367489007.
- Bjorck, Albena, Diers-Lawson, Audra & Ducrey, Felix (2022). Evolution and Effectiveness of the Governmental Risk and Crisis Communication on Twitter in the COVID-19 Pandemic: The Case of Switzerland. FULLTEKST
- Diers-Lawson, Audra & Hillier, Sophie (2022). The 2010 BP Gulf of Mexico disaster could be seen from space, but does it still affect attitudes about the company? Analyzing attitudes and factors influencing long-term brand damage.
- Diers-Lawson, Audra (2022). iScotland: A Unified model of activism in a media rich and multiplatform environment.
- Diers-Lawson, Audra (2022). Was COVID-19 a game changer for changing vaccine hesitancy in the UK?: Understanding the role of competitive message environments about vaccination throughout the pandemic on British vaccine attitudes.
- Bjorck, Albena, Diers-Lawson, Audra & Ducrey, Felix (2022). Effective governmental risk and crisis communication on Twitter: A study of communication strategies and their development during the COVID-19 pandemic on the example of Switzerland.
- Hillier, Sophie, Pugh, Esther & Diers-Lawson, Audra (2022). Bridging the gap between the fashion industry and crisis communication theory: Evaluating 50 years of value co-creation, public relations, and crisis response in the industry.
- Diers-Lawson, Audra (2022). Stakeholder centered risk communication and community engagement: Exploring the central role of communication excellence in managing health outcomes.
- Diers-Lawson, Audra (2022). Paving the way: Risk communication and community engagement lessons from Europe.
- Diers-Lawson, Audra (2017). Antecedents and indicators of strong emotional reactions to crises among stakeholders. I Diers-Lawson, Audra, Croucher, Stephen, Lewandowska-Tomaszczyk, Barbara & Wilson, Paul A. (red.) Approaches to conflict: Mediated and group dynamics. Rowman & Littlefield International. ISBN 9781498535489.
- Diers-Lawson, Audra (2024). It’s complicated…. Exploring vaccination attitudes and the vaccination infodemic in the UK throughout the COVID-19 pandemic. I Sellnow, Timothy L. & Sellnow, Deanna D. (red.) Communicating Risk and Safety. De Gruyter Mouton. ISBN 9783110752359. doi:
- 2022 - nowProfessor of Risk and Crisis Communication / Head of Ph.D. Program Communication and LeadershipKristiania
- 2016 - 2022Senior Lecturer / Academic Chair of the Retail Institute, Research LeadLeeds Beckett University (UK) / School of Public Relations and Journalism – Leeds Business School
- 2021 - 2022Visiting Lecturer in Crisis Communication and Corporate CommunicationHanze University (Netherlands)/ Masters in International Communication
- 2014 - 2016Course Director for MSc in Corporate Communication and Reputation ManagementUniversity of Manchester, Department of Marketing
- 2012 - 2014Part-Time Lecturer / Academic Lead for CommunicationColorado State University Global Campus, Department of Communication
- 2009 - 2012Assistant ProfessorMarist College, School of Communication
- 2006 - 2009Director of ForensicsUnited States Air Force Academy
- 2006Ph.D. Organizational CommunicationUniversity of Texas-Austin
- 1999M.A. Communication and Mass MediaUniversity of Wyoming 1997
- 1997B.A. Speech CommunicationColorado State University