Anders Mamen

    • Assistant Professor
  • School of Communication, Leadership and Marketing
Anders.Mamen@kristiania.no
+47 930 70 809

Background

Anders M. Mamen is a lecturer at the Department of Marketing at Kristiania, and study program leader for the online bachelor's degree in administration and management. He teaches the subjects marketing, pricing strategy and market analysis. He has several years of experience as a market researcher at Kantar (TNS Gallup) and has worked as an advisor for several of Norway's leading companies on marketing communication, branding, product development, pricing, customer satisfaction and loyalty. Previously, he worked at Microsoft and Telia. In 2014 he received the award Market Analyst of the Year in the Strategy and Analysis Association. In 2021, he was named an honorary member of the same association. He holds a Master of Marketing Management from BI Norwegian Business School, MSc in Marketing from the University of Southeast Norway, and an MBA from Warwick Business School.

Areas of expertise

  • Marketing Communication
  • Branding
  • Consumer behavior
  • Digital marketing
  • Marketing
  • B2B Marketing
  • Market segmentation
  • Pricing strategy
  • Product development
  • Market analysis

Employee details