Erik Mehl
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- Associate Professor
- School of Communication, Leadership and Marketing
Background
Erik Mehl is an associate professor at the Institute of Marketing at Kristiania University College. His research areas are focused on B2B selling, sales management, customer and competitive intelligence, B2B marketing, digitalization in B2B firms, and B2B strategy. He has 15 years of experience in B2B sales in the IT industry, working with small-medium businesses, large organizations, and governmental departments. Mehl has experience in both direct selling on several levels and distribution sales. He has published several articles in academic journals, presented his work at international conferences, and has been teaching B2B selling since 2012. Erik Mehl is a sought-after speaker and consultant for businesses that want to improve their sales performance and adapt to the changing market conditions. He is passionate about teaching and mentoring the next generation of B2B sales professionals.