Knowledge

Candidates:

possess knowledge of colour theory, the colour scale, swatches and materials used within fashion and lifestyle segments
possess knowledge of collages, mood and colour boards used in presentations of ideas and concepts for fashion and lifestyle segments
possess knowledge of digital and manual tools used in design, product extension and presentation of fashion and lifestyle products
possess knowledge of development of the history of style from ancient times to the present day, and knowledge of the fashion and lifestyle industry
possess knowledge of the design process from idea to final product used in product development in the fashion and lifestyle industry.
possess knowledge of sources of inspiration and creative processes used as the starting point for outlining ideas for product development in the fashion and lifestyle industry.
can update knowledge of industry events and the fashion and lifestyle industry through contact with importers, agents and suppliers
know the development of the history of style from ancient times to present day, its place in society through fashion and lifestyle industry trends and tendencies
know how politics, community life and culture have individually and collectively influenced trends and tendencies in the fashion and lifestyle industry

Skills

Candidates:

can use knowledge of trends and lifestyle, and account for choice of brand extension
can account for choice of sources of inspiration, materials and techniques og presentasjonsform when devising brand extension
Can account for choice of presentation form
can account for choice of product groups when developing a strategy and concept for brand extension within the chosen segment
can reflect over their own organisation and working with trends and tendencies within the fashion and lifestyle industry, and adjust them under supervision
can find and refer to information and literature on trends and tendencies within the fashion and lifestyle industry through trend bureaux and events, and assess their relevance to problems within trend development
can find and refer to industry and cultural organisations, and assess their relevance to problems within trend development
can identify trends and tendencies along with problems and the need for brand communication, extension and adaptation
can account for choice of sources of inspiration, technique and creative process in the manufacture of products in the fashion and lifestyle industry.

General competence

Candidates:

can plan and execute a trend and tendency analysis able to meet market needs, alone and together with others within the fashion and lifestyle industry
can utføre develop and adapt av trends and tendencies according to the needs of the fashion and lifestyle industry
can build relationships and network with members of the fashion and lifestyle industry across segments, and with customers in business and the community
can exchange views with others in the fashion and lifestyle industry and take part in discussions on trends and tendencies with regard to development of concepts and strategies
can contribute to an organisation’s development through the use of awareness of trends and tendencies within fashion and lifestyle products

Subject description FBC1100

Trends and Lifestyle