Knowledge:

The candidate has

knowledge of effective storytelling in advertising.
knowledge of integrated production and implementation of advertising - including cooperation with the staff as well as customer.
knowledge of casting for commercials.
knowledge of collaboration capabilities between supplier, subcontractors and customer.
knowledge of professional practice within the audio-visual industry.
insight into all aspects of a professional filmmaking
insight into their own specialist functions and the role they will have in the production: Producer, Screenplay, Direction, Photography, Lighting, Sound/ Sound design.
insight into producing a professional production folder.
insight into breaking down the script.
insight into production planning.
insight into the presentation of their own work.

Skills:

The candidate can:

master narrative construction in the advertising format.
use visual cultural references from art as well as film when promoting an idea and selling a product.
produce an advert focusing on idea, market and customer. Including directing photo / light, sound, clips and visual effects for a commercial format
produce an output folder for commercials with all elements the customer would expect as well as financial management
write a script that conveys an idea, which communicates the product as well as the productions needs.
produce a film by professional standards and professional requirements for production values.

General competences:

The candidate:

can interpret an idea from an agency / client and make it work visually.
can communicate the re working of this idea to staff, agencies and client.
can work within the framework product, concept and budget allows.
has an understanding of the industry they are going into, and plan strategies around their professional functions and future practice.
can plan and implement a film with selected specialist functions and deal with this both as a staff participant and alone - keeping in with the professional and ethical standards and guidelines.
can exchange and deliberate professional views based on the student's knowledge of the industry and selected specialization.
can reflect on their professional practice and adjust it after guidance.

Subject description FFT2200

Spesialization and Industry Knowledge