Knowledge

The student has knowledge on...

how to design and develop corporate identities as well as create and use a design manual
environmental considerations in relation to develop a corporate identity
use of animation in a user interface
universal design in digital media
knowledge of how to communicate through others, learn about others¿ roles and values, and develop the ability to reflect over who we are
have knowledge about communication and symbolic exchange and how this develops our identity in interaction with others
what influences a message
know the culture as a meaningful community
web technologies and the development of web standards the past 25 years
describing key concepts and principles related to the front-end and back-end
development of front-end design

Skills

The student is able to...

design for printed and digital medias
make, justify, analyze and present design-related choices
develop a corporate identity¿ on different surfaces and touchpoints based on a creative strategy
draw conclusions based on research and comparisons
identify touch points between sender and customer using a customer journey
reflect on own and others¿ solutions compared with similar professional standards of corporate identity
create a design manual including rules and guidelines
develop prototypes for an interactive interface focusing on universal design
apply UX / UI design principles and use user-centered design process
establish information architecture
use HTML5 and CSS3 to develop and design digital solutions
code, troubleshoot and validate simple responsive web solutions using web standards
consider own practice in accordance with current standards of professional conduct
use different techniques and tools to design digital prototypes for different digital plattforms focusing on usability and universal design
can design and develop a functional responsive web solution using HTML5 and CSS3

General competence

The student is able to...

transform a brief into a corporate idenitty and perform all stages in the development
facilitate environmental considerations in the development of a corporate design
can collaborate with professionals from related disciplines and communicate with common understanding of concepts in interdisciplinary assignment / collaboration
reflect on what significance communication has in a cultural context

Subject description FGR2100

Professional challenges