Knowledge

The student …

has basic knowledge of triple bottom lines and circular business models
knows how sustainable marketing must be based on an understanding of the target market and its characteristics
has knowledge of key marketing tools available to develop, promote, sell, deliver and recycle goods and services in a sustainable manner
knows how to develop and build brand value in a sustainability perspective
has knowledge of important legal issues regarding sustainable marketing

Skills

The student …

can define key concepts related to sustainable marketing
can describe how and why issues regarding sustainability have changed both business models and marketing activities
can participate in the development and implementation of market research for increased customer insight
can participate in the development of sustainable products and services
can develop communication and promotional activities focusing on sustainability
can discuss the design of distribution and value chains based on sustainability
can describe important components of a digital marketing strategy
can contribute to making sustainable a key factor in the development of a company's brand

General competence

The student …

is able to both discuss and develop marketing-related activities and processes that are carried out in accordance with sustainable principles and the concept of a triple bottom line
can, from a sustainability perspective, discuss ethical challenges related to marketing and sales

Subject description 2501

Sustainable Marketing