Knowledge

The student...

has knowledge of different quantitative approaches and analyzes, and how these can be applied and quality assured in practice
has knowledge of the characteristics of development related to market- and organizational research, and why quantitative methods are important and relevant in contemporary market research
can describe advantages and disadvantages with quantitative methods, and under what circumstances quantitative research designs are the best option
can evaluate to what extent problem definition, theoretical application, data collection and analytical approaches inflect research validity
has knowledge about data collection, evaluation, and use of data and analyzes in quantitative research
is familiar with different research designs used in quantitative research, and the significance these approaches have regarding data collection and analyzes

Skills

The student...

can singlehandedly execute quantitative research
can use data analysis tools to make methodological choices and analyze these
can choose an approach, plan, execute, analyze, interpret and write an academic paper or report
masters appropriate data analytical tools

General competence

The student...

is able to collect and analyze quantitative data, and write an empirically based quantitative report
can reflect critically and consciously on methodology related to empirically based work like research papers and market research

Subject description 6022

Method I: Statistics and quantitative methods