Knowledge

The student...

has knowledge on the role PR has in organizations and in society
has knowledge on the historical background of PR
has knowledge on how the PR and communication profession relate to marketing
has knowledge on ethical debates in and around the PR and communication profession
has knowledge on how to use PR in a practical context

Skills

The student...

can discuss the the development of public relations as a profession
can discuss the ethical issues related to PR and communication work
can apply professional knowledge
can elucidate issues that relate to theory and practical communication and social analysis
is able to make a communication project and give reasons for the choice of methods and design based on theory and reflections
is able to make a communication plan and plan and implement a smaller communication project, anchored in current theory
is able to apply professional knowledge and elucidate issues that relate to theory and practical communication work
is able to make communication plans

General competence

The student...

Subject description 7052

The Role of PR in Society