Knowledge

The student…

shall have insight into various quantitative methods and analyzes, and how these can be used and quality assured in practice.
shall have knowledge of some developments in quantitative social science research.
shall gain an understanding of the advantages and disadvantages of quantitative methods, and in which contexts different quantitative research designs are best suited.
shall develop an ability to see the advantages and disadvantages of different methods as well as how the problem, theory anchoring, data collection method and analysis techniques affect the validity of the study.
shall have basic knowledge about acquisition, evaluation, as well as the use of empirics and analyzes in quantitative studies.
shall also know about various research designs used in quantitative studies, as well as their importance for data collection and analysis.
shall have gained insight into challenges of research ethics pertaining to quantitative methods

Skills

The student…

shall be able to conduct a simple quantitative study on their own. This means that they have skills at all stages of the research process and are able to build a consistent survey with well-considered methodological choices and analyze them using data analysis tools.
shall be able to choose the approach, plan, implement, analyze, interpret and present a research report.
shall be able to master suitable analytical tools such as SPSS, complete analyzes and have sufficient knowledge of the basic understanding of the significance of discoveries.

General competence

The student…

shall gain a conscious and critical relationship with method in other empirical-based work, such as research articles, monographs and market research.
shall be able to collect and analyze a quantitative data material, and select analytical methods that are suitable for the collection methods used during the implementation.
shall have insight into the planning and execution of tasks and assignments related to strategic communication processes within different companies.
shall be able to reflect critically on and change their own practice as well as expand their own professional understanding based on the feedback provided.

Subject description MET107

Quantitative Methods