Knowledge

The student…

has insight into different procedures and analysis methods concerning digital media, and how these can be used and assessed in practice
has knowledge of the main developments concerning research on digital media
has the ability to identify advantages and disadvantages of different analysis methods as well as how the problem statement, data collection method and analysis techniques affect the validity of the analysis
has basic knowledge of obtaining, evaluating, as well as using empirical data and analyses in studies of digital media
can identify common approaches used in studies of digital media, as well as what significance these have for data collection and analysis

Skills

The student…

can carry out simpler analyses of digital media on their own
can choose a suitable approach for a study, plan a study, implement, analyze, interpret and present a research report based on analysis of digital media
masters suitable analysis tools, and is able to carry out analyses and have sufficient knowledge for a basic understanding of the significance of findings

General competence

The student...

can exercise a conscious and critical relationship to digital methods in empirical work, such as research articles, monographs or market research
can analyse data from a series of digital platforms, choosing analysis methods that suit the collection methods used
can reflect critically on and change their own practice as well as expand their own professional understanding based on the feedback given

Subject description MET202

Big Data and Digital Media