Knowledge

The student…

has insight into different procedures and analysis methods concerning digital media, and how these can be used and assessed in practice.
has knowledge of the main developments concerning research on digital media.
has the ability to identify advantages and disadvantages of different analysis methods as well as how the problem statement, data collection method and analysis techniques affect the validity of the analysis.
has basic knowledge of obtaining, evaluating, as well as using empirical data and analyses in studies of digital media.
is able to identify common approaches used in studies of digital media, as well as what significance these have for data collection and analysis.

Skills

The student…

is able to carry out simpler analyses of digital media on their own.
is able to choose a suitable approach for a study, plan a study, implement, analyze, interpret and present a research report based on analysis of digital media.
masters suitable analysis tools, and is able to carry out analyses and have sufficient knowledge for a basic understanding of the significance of findings.

General competence

The student...

is able to exercise a conscious and critical relationship to digital methods in empirical work, such as research articles, monographs or market research.
is able to analyse data from a series of digital platforms, choosing analysis methods that suit the collection methods used.
is able to reflect critically on and change their own practice as well as expand their own professional understanding based on the feedback given.

Subject description MET202

Big Data and Digital Media