Knowledge

The student...

has broad knowledge of key themes, theories, issues, processes, tools and methods in the field of marketing, including analysis, marketing mix and relationship marketing and marketing business philosophy
is familiar with research and development work related to the field of marketing and are able to update their knowledge in the field
has knowledge about the history of marketing, characteristics, traditions and role in value creation for society, enterprises and individual

Skills

The student...

can apply scientific knowledge and relevant results from research and development of practical and theoretical issues related to the analysis of the markets and make reasoned choices in terms of tactical and strategic decisions
can reflect on their professional practice and adjust this under supervision
can identify, assess and refer to relevant subject matter and use this to illuminate a topical issue related to the marketing profession
can master relevant techniques analyses and develop strategies and marketing plan

General competence

The student...

has knowledge of relevant subjects and ethical issues related to goods and service transactions, consumption and stimulating consumption
can plan and execute various tasks and projects related to marketing that extends over time, alone or in groups, in line with ethical requirements and guidelines
can convey key subject matter as theories, issues and solutions both in writing, orally and through other relevant forms of expression
can exchange views and experiences with others with backgrounds in marketing and in this way contribute to better practices
is familiar with creativity and innovation processes in the field marketing

Subject description MFØ1100

Marketing