Knowledge

The student ...

has broad knowledge of key themes, theories and issues related to the role of communication in the organization and the organization's role for brand building
is familiar with research and development work in areas such as storytelling, narrative organizational development and organization-driven brand building
can update their knowledge in the field of storytelling, narrative organizational development and organization-driven brand building
has knowledge of narrative organizational development and organization-driven brand building history, uniqueness and the place organizations play in society

Skills

The student ...

can apply professional knowledge and relevant results from research and development within narrative organizational development and organization-driven brand building to make informed choices in the development of the organization and its brands
can reflect on own professional performance related to the development and implementation of organizational and communication activities and adjust this according to guidance
can find, evaluate and refer to information and subject matter related to communication, organization and organization-driven brand building so that this sheds light on an issue
can apply relevant professional techniques in internal marketing, organizational analysis, CMM (Coordinated Management of Meaning) and methods in organization-driven branding

General competence

The student ...

has knowledge of relevant professional and ethical issues related to communication relevant to internal marketing, organizational development and external branding
can plan and carry out work tasks and projects related to internal marketing, narrative organizational development and organization-driven brand building
can plan and carry out work tasks and projects that extends over time, alone or as a team member, and in line with ethical requirements and guidelines
can convey key subject matter such as theories, issues and solutions within narrative organizational development and organization-driven brand building both in writing, orally and through other relevant forms of expression
can exchange views and experiences with colleagues from the same subject area and thereby contribute to the development of good practice
knows innovation and new thinking within the area organization as an arena of conversations and as an expressive actor

Subject description ORG3101

Organizational Stories