Knowledge

The student...

has knowledge of travel and tourism in a social science perspective, meaning also understanding of the history, growth, distinctiveness and travels and tourisms role and place in society
has knowledge of travel and tourism as a phenomenon and an industry, with focus on social, cultural and economic factors.
knows about scientific research in the field, meaning also theories and models with importance for the development of products and services in the tourism industries.
has an understanding of how to develop and design travel experiences in a holistic, businesslike and sustainable perspective.

Skills

The student...

is able to find, evaluate and refer to information and knowledge in the subject, and is able to explain this to illuminate an issue.
is able to discuss and work with tasks and assignments in the field, and through this acquire skills in using relevant information and theories in the development of experiences in travel and tourism.
is able to reflect over his or her own academic exercise, and to work and adjust this under guidance.

General competence

The student...

is able to have an critical, insightful, businesslike and forward-looking attitude towards tourism and experience development and design.
is able to understand his or her own position as a marketing actor in the field, also meaning an awareness about the possibilities for influencing the organization, the customers and the markets, including the ethical and sustainable responsibility that comes with the position of influence.

Subject description ROP2100

Tourism and Experiences