Subject description SVM1100

The course provides an introduction to scientific research with emphasis on the application of quantitative and qualitative methods with the aim of providing students with a basic picture of social science research processes and thereby obtaining a basis for further work on the method subject.

The course provides an introduction to the research process and how to formulate and test a hypothesis, specify a problem or prepare a scientifically rooted question. Furthermore, the course will give an introduction to the choice of qualitative and quantitative methods, methods for data collection, theory anchoring and analysis techniques. Students also get an introduction to academic reading and writing, source management and assessment of ethical issues related to research.

Knowledge

The student ...

• can provide an overall presentation of social science research processes and the need for this
• can define and explain the difference between qualitative and quantitative method
• has an overview of qualitative and quantitative analysis processes

Skills

The student ...

• can define a problem and provide well-founded suggestions for methodological solutions to solve the problem
• can find, assess and propose the use of secondary sources
• can formulate a hypothesis and give suggestions on how this can be tested
• can outline a qualitative study that uses methods such as interview, focus group, participatory observation and information exploration (text, image, sound) and present findings
• can outline processes for collecting quantitative data and presenting main sizes from data such as averages and variance
• knows how to use digital tools such as SPSS to load data, inspect variables and present simple descriptive sizes
• can point to and discuss challenges related to selection selection

General competence

The student ...

• can evaluate and reflect critically on the degree to which results have a scientific hold
• can discuss ethical issues related to the research process

Bachelor of Hotel Management

Bachelor of Innovation and Entrepreneurship

Bachelor of Human Resource Management

Bachelor of Marketing and Sales Management

Bachelor of Digital Marketing

BHH

BHT

Bachelor of Economics, Technology and Innovation

Bachelor of Strategic Purchasing Management

Bachelor of Marketing and Brand Management

Bachelor of Digital Business

Bachelor of Business and Administration

Bachelor in HR and Industrial Organisational Pshycology

Bachelor of Travel and Tourism Management and Experience Development

BSO

Bachelor of Service Management

One year program in service management

The teaching will be given in the form of a lecture series with associated pre and post-work. It is assumed that the students meet prepared for the lectures and that one actively participates in the thesis work the topic proposes. Active student learning forms will be used. A number of the assignments will be given as group work where the students work on designing studies and discussing methodological challenges and research ethics. Active participation is a prerequisite for the learning outcomes described above.

Teaching: 36 hours

Group work: 55 hours

Self-study: 84 hours

Exam: 25 hours

Total recommended time spent: 200 hours

SPSS, HyperResearch and / or similar digital tools.

Guest lectures

No compulsory activity in this course.

Exam type: Individual written home examination

Duration: 4 hours

Grading scale: Norwegian grading system using the grades pass or fail

Weighting: Passing of overall assessment

Support materials: All support materials permitted

Resit exam: 4 hours individual written home examination with new assignment

Updated information on curriculum literature and other teaching materials is published per program on our electronic learning platform before the semester starts. Information is also available per program on our website.