Knowledge

The student ...

knows basic theories about technical productions of visual content production
can explain channel choices and the purpose of the message to a specific target group in their own productions
knows the central connections between the use of images and text and how these two should be related to each other
knows relevant tools for effective visual and audiovisual communication - including the use of ethos
has knowledge of the film and the role of photography in visual communication
knows the differences between editorial material and content marketing
knows how editorial techniques can be used in content marketing
understands how to influence an audience through the use of planned visual rhetoric and storytelling
has insight into the theoretical aspects of visual communication, training in the use of photography and film, and how storytelling can become a strategic tool

Skills

The student ...

can produce simple visual content for digital channels
can produce photography and film with a focus on technical quality
can use different methods in the planning of multimedia storytelling, use of different visual tools, post production and be able to identify which factors can be influenced and planned in visual storytelling to arrive at a message
can plan, and produce, simple multimedia productions such as portrait interviews, short reportage features and short visual stories that can be used in a company's communication or in a journalistic context
can use both a camera and mobile in the production and post-production of visual stories
can adapt language to channel and target group
can apply techniques for idea development, prioritization and research

General competence

The student ...

has insight into current topics and is able to apply this in social media, digital channels and the communications industry in general
can reflect on ethical issues that may arise in connection with the use of digital content
knows the rights and ethics in connection with the use of images and film commercially

Subject description VAL226

Digital content production