Knowledge

The student...

has research and education-based knowledge of corporate communication
has knowledge of the tools and methods strategic communication for businesses offers the field
has basic knowledge of stakeholder theories and strategies
has knowledge of several means of action in dealing with business communication issues
has knowledge of methods, channel selection and strategies for internal communication
has knowledge of central theories about organizational culture - connected to internal communication
has knowledge of the connection between internal communication and effective management
have knowledge of the connection between internal communication and knowledge sharing in organisations
has knowledge of the connection between internal communication and change
has knowledge of the connection between external and internal communication
has knowledge of new research on internal communication

Skills

The student...

can use tools and methods from strategic communication in corporate communication
can use different methods, channels and strategies for internal communication
can see the connection between business strategy, organization work, and strategic use of communication
can develop and present a business strategic communication plan

General competence

The student...

have knowledge of the importance of communication in organisations
can critically assess and reflect on the importance of business communication and its relationship to corporate strategy and society at large
have an understanding of the ethical challenges associated with corporate communicative work

Subject description VKU3100

Corporate communication