Knowledge

The student...

possesses a critical understanding of empirical data
is able to locate, evaluate, and use information in an appropriate manner
possesses knowledge about bot qualitative and quantitative research methods
possesses knowledge about the gathering, analysis and use of information and empirical data in academic work
possesses knowledge about the execution of market research using both qualitative and quantitative methods

Skills

The student...

can find, evaluate, and use information in an appropriate manner
can perform market research
masters the different steps of the research process and is able to perform a consistent study using a well-considered methodical approach
is able to gather and analyze qualitative or quantitative data
is able to choose analytical methods that suits the data collected
is able to write a report in line with the writing technique principles used by the University College of Kristiania

General competence

The student...

should possess a critical view of market research as well as his/her own and others’ Research
should understand the importance of using the correct approach for gathering and analyzing empirical data
should become more attentive when it comes to the use of sources, both regarding source criticism and when referencing to academic sources

Subject description 6089

Social Research Methods