Knowledge

The student ...

can describe the basic characteristics and drivers of the digital economy
can describe the characteristics of digital platform strategies and information-based business models as distinct from asset-based models
can describe the characteristics of knowledge production in the digital economy.
can explain the importance of machine learning and AI vs. traditional knowledge production within the framework of human cognitive and contextual constraints
can explain the paradigm shift in communication and distribution patterns due to the zero-marginal cost of the digital economy
have knowledge of the increased importance of "crowds" and continuous learning in digital ecologies, for the development of digital products and services
can explain the consequences and opportunities given by the digital economy for consumers, employees, businesses and society
knowing basic concepts in strategy, business development and design of business models and products / services in the digital economy
has aquired a basic understanding and knowledge platform for later specialization in various digital economics subjects and disciplines

Skills

The student ...

can analyze, explain and understand the underlying drivers for successful business models and businesses in the digital economy
can at a basic level apply the concepts of digital economics creatively and independently, to propose strategies and measures for the development of existing and new businesses and their products / services in the digital economy

General competence

The student...

has insight into and understanding of the drivers of the digital economy and its societal significance

Subject description DIO1100

Digital Economy