Knowledge

The student...

has broad knowledge of the landscape of social media types, their applications in public health, healthcare, behavioral change, and telemedicine
has knowledge of the impact of gender and age on social media usage
is familiar with research and development related to the correlation between social media usage and mental health outcomes among various population groups, including comprehension of people's awareness and personalization of social media
is familiar with the ethical, privacy, and confidentiality challenges of social media
has broad knowledge of methodologies for conducting social media research
has knowledge and can differentiate between health-related misinformation, disinformation, and accurate information on social media platforms
can update his/her knowledge on the use of social media for research publicity and its significance in public health communication
has knowledge of the regulatory landscape and policies related to health communication on social media
has broad knowledge of the importance of health literacy and media literacy in tailoring health communication strategies
has knowledge of how people experience information overload ("infodemic") during a disease outbreak and methods to address it

Skills

The student...

can apply knowledge to analyze health communications on various social media platforms
can apply knowledge to evaluate the impact of social media on diverse demographic groups
can apply knowledge to design and evaluate public health campaigns on social media
can apply knowledge to navigate the ethical and privacy considerations tied to health-related social media usage
can apply knowledge to differentiate between evidence-based health information and misinformation/disinformation on social media platforms
can collaborate with influencers/active social media users and other key stakeholders for effective public health messaging
can apply knowledge to strategically disseminate research findings through social media to maximize impact
can apply knowledge to implement effective healthcare programs using social media

General competence

The student...

can integrate insights from various fields to design health promotion and communication strategies on social media platforms
can advocate for health equity, inclusiveness, and diversity in their online health campaigns
can address the challenges and opportunities related to misinformation and disinformation on social media
can collaborate effectively with social media influencers to amplify health messages and drive behavioral change
can exchange opinions and experience on ethical standards and respect privacy concerns while utilizing social media for public health communication
can plan and carry out various communities on social media to ensure representation and effective message reach
can remain updated with evolving trends, such as the integration of artificial intelligence in social media for health-related purposes
can critically assess the trustworthiness of health claims in the social media

Subject description SMP2100

Social Media and Public Health