Good communication is about creating trust: Professional communicators understand their audience’s needs and adapt their messages accordingly.
Taught in English, this course aims to strengthen the students’ communicative competence, knowledge and understanding of international business communication.
Students will gain knowledge about cross-cultural business communication, international negotiations, business ethics, storytelling and practical business communication, and will practice their communication skills within these contexts.
General principles for professional business communication will be explored in the context of how factors such as national culture, values and organizational culture influence communication and decision-making. Students should develop awareness of what characterizes Norwegian business culture in particular, and learn to compare and contrast different business cultures.
They will experience cross-cultural challenges in negotiations through cases involving role-play, where negotiation theory is applied to practical problem-solving in relevant cross-cultural business contexts.
Furthermore, students will learn about ethical challenges in international business, and analyse ethical dilemmas in order to make decisions in specific cases.
The students will gain competence in storytelling as a communication tool in the marketing of products and services, as well as in business leadership, where theory is closely linked to case analysis and examples from international corporations.
In the practical part of the course, they will develop oral and written skills in business-tobusiness and business-to-customer communication. This includes learning how to adapt the message, tone and style to various situations, communication channels, contexts and cultures, writing effective business messages and giving oral presentations.
Excursions, guest lecturers, company visits and real-life cases will provide practical examples illustrating several central aspects of the course syllabus.
The course provides the students with an attractive and highly demanded competence in international business communication, and is particularly relevant for students who wish to work in businesses with international contacts, as well as for international exchange students.
After completing the course, students should be capable of employing effective communication strategies in both written and oral situations relevant for working in international business, as well as being able to consider cultural and ethical aspects of decision-making.