- Time : Monday February, 26th, 15:00 – 16:00
- Place: Prinsens gate 7-9, aud. P2-03
Traditional views of brand management tend to adopt a managerial perspective. However, it is employees who deliver business strategies and consumers who co-create value. This lecture will emphasise the importance of businesses having clarity of purpose and the ways in which different stakeholders can participate in building a brand and helping to create innovations.
Nicholas Ind has a PhD in Media Philosophy (magna cum laude) from the European Graduate School in Switzerland. He is the author of twelve books including The Corporate Brand, Living the Brand, Brand Together and Brand Desire. Nicholas is also the editor of two books on sustainability. His books have been published in eight different languages. He has also published 21 articles in scholarly journals including Journal of Product and Brand Management, Journal of Brand Management, and California Management Review. Nicholas’s current research concentrates on the intersection between brands and innovation with a particular focus on the practice of co-creation.
Nicholas is a member of the advisory board of Corporate Reputation Review, the editorial board of the Journal of Brand Management and the editorial review board of Journal of Product and Brand Management. He is Associate Editor of European Business Review
Nicholas is a Visiting Professor at ESADE in Barcelona and Edinburgh Napier University.
Open lecture – Download the invitation (pdf) here