Relationship Quality in Business Relations
Key Information
Duration: 2007 -
Participants: Nils M. Høgevold and Göran Svensson (directors).
Other active participants: Rocio Rodriguez, University of Murcia (Spain) and Kristiania University College (Norway); Mornay Roberts-Lombard, University of the Western Cape, South Africa; Isolde Lubbe, University of Johannesburg, South Africa; Carlos Ferro-Soto, Vigo University, Spain; Carmen Padin, Vigo University, Spain; Tzong-Ru Lee, National Chung Hsing University, Taiwan; Jyh-Liang Guan, National Ilan University, Taiwan; Carmen Otero-Neira, Vigo University, Spain.
Background
This research group is international with active members in several countries and continents, such as Norway, South Africa, Spain and Taiwan. Historically, studies and collaboration have embraced colleagues in Australia, Africa, Europe, North and South America
The overall objective is to develop nomological frameworks of relationship quality that propose cause-and-effects between key factors in B2B practices.
