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Delphine Caruelle

- Førsteamanuensis
Institutt for markedsføring
School of Communication, Leadership and Marketing

Bakgrunn

Delphine Caruelle er førsteamanuensis i markedsføring ved Høyskolen Kristiania. Hun fikk sin Ph.D. fra Handelshøyskolen BI i 2019.

Hennes primære forskningsinteresser ligger i skjæringspunktet mellom tjenestemarkedsføring og forbrukeratferd, med fokus på kundeopplevelse og forbrukerfølelser i møte med tjenester.

Delphine vant Liam Glynn Research Scholarship Award i 2018 og var finalist i 2020 SERVSIG Best Dissertation Award. Hun har publisert sitt arbeid i Journal of Business Research, Marketing Letters og Journal of Retailing.

Før hun begynte i akademia, jobbet Delphine som Consumer Insights Specialist hos Opera Software.

Ekspertområder

Ansatte detaljer

Vitenskapelige publikasjoner
Gustafsson, Anders, Caruelle, Delphine Sylvie Sophie & Bowen, David (2024). Customer Experience (CX), Employee Experience (EX), and Human Experience (HX): Introductions, Interactions, and Interdisciplinary Implications . Journal of Service Management (JOSM). ISSN 1757-5818. doi:
10.1108/JOSM-02-2024-0072

Caruelle, Delphine Sylvie Sophie (2024). Are brands that perform gendered product differentiation perceived as sexist? An experimental investigation. Journal of Product & Brand Management. ISSN 1061-0421. doi:
10.1108/JPBM-07-2023-4590

Caruelle, Delphine Sylvie Sophie (2024). Is woke advertising necessarily woke-washing? How woke advertising and (mis)aligned corporate practices influence perceived woke-washing. International Journal of Advertising: the review of marketing communications. ISSN 0265-0487. doi:
10.1080/02650487.2024.2427517

Boukis, Achilleas, Caruelle, Delphine Sylvie Sophie & Harris, Lloyd (2024). Dealing with travel influencers: Opportunity or threat? Tourism Management. ISSN 0261-5177. doi:
10.1016/j.tourman.2024.105112

Caruelle, Delphine Sylvie Sophie (2023). Influencer Marketing: A Triadically Interactive Relationship Between Influencers, Followers, and Brands. I Wang, Cheng Lu (red.) The Palgrave Handbook of Interactive Marketing. Palgrave Macmillan. ISBN 9783031149603. s 623-640. doi:
10.1007/978-3-031-14961-0_27

Caruelle, Delphine Sylvie Sophie, Lervik-Olsen, Line & Gustafsson, Anders (2023). The Clock is Ticking—Or Is It? Customer Satisfaction Response to Waiting Shorter vs. Longer than Expected During a Service Encounter. Journal of Retailing. ISSN 0022-4359. 99(2) s 247-264. doi:
10.1016/j.jretai.2023.03.003

Caruelle, Delphine Sylvie Sophie, Shams, Poja, Gustafsson, Anders & Lervik-Olsen, Line (2023). Emotional arousal in customer experience: A dynamic view. Journal of Business Research. ISSN 0148-2963. 170 doi:
10.1016/j.jbusres.2023.114344

Caruelle, Delphine Sylvie Sophie, Shams, Poja, Gustafsson, Anders & Lervik-Olsen, Line (2022). Affective Computing in Marketing: Practical Implications and Research Opportunities Afforded by Emotionally Intelligent Machines. Marketing letters. ISSN 0923-0645. 33 s 163-169. doi:
10.1007/s11002-021-09609-0

FULLTEKST

Caruelle, Delphine, Gustafsson, Anders, Shams, Poja & Lervik-Olsen, Line (2019). The use of electrodermal activity (EDA) measurement to understand consumer emotions – A literature review and a call for action. Journal of Business Research. ISSN 0148-2963. 104(November (11)) s 146-160. doi:
10.1016/j.jbusres.2019.06.041

Caruelle, Delphine (2019). The Interplay between Time and Customer Emotion during Service Encounters. Handelshøyskolen BI. ISBN 978-82-8247-151-0. (6)
Formidling
Caruelle, Delphine Sylvie Sophie (2024). Products ‘For Her’ or ‘For Him’: The Impact of Gendered Product Differentiation on Perceived Brand Sexism.
Mamen, Anders Mathias & Caruelle, Delphine Sylvie Sophie (2023). Is gender-based price discrimination perceived as fair?
Caruelle, Delphine Sylvie Sophie & Mamen, Anders Mathias (2023). Is gender-based price discrimination perceived as fair?
Caruelle, Delphine Sylvie Sophie (2022). Purpose washing: Its antecedents and outcomes.
Caruelle, Delphine Sylvie Sophie (2021). Consumer Response to Gender-Based Price Discrimination.
Caruelle, Delphine Sylvie Sophie (2020). Svetter ut kunnskap om kundene. Dagens Perspektiv. ISSN 2535-6801.
Caruelle, Delphine, Lervik-Olsen, Line & Gustafsson, Anders (2019). The clock is ticking or is it? Asymmetric impact of shorter- vs. longer-than-expected waits on customer satisfaction.
Caruelle, Delphine, Lervik-Olsen, Line & Gustafsson, Anders (2018). Spoiling customers without spoiling their appreciation: the role of gratitude.
Caruelle, Delphine, Lervik-Olsen, Line & Gustafsson, Anders (2018). The clock is ticking – or is it? Customers’ response to a gain vs. loss of time during a service encounter.
Caruelle, Delphine, Shams, Poja, Gustafsson, Anders & Lervik-Olsen, Line (2018). Variations in customers’ emotional state in the course of a store visit: Insights from a psychophysiological study.
2019 - nå
Associate Professor
Kristiania University College
2015 - 2019
PhD Candidate
BI Norwegian Business School
2014 - 2015
Consumer Insights Specialist
Opera Software
2013 - 2014
Partner Marketing Coordinator
Opera Software
2012
Brand Manager Assistant
DIM
2010
Marketing & Communication Assistant
Unibail-Rodamco
2015 - 2019
PhD in Marketing
BI Norwegian Business School
2012 - 2013
Research Master in Marketing and Strategy
Paris-Dauphine University
2009 - 2013
Master in Business Administration, Major in Marketing
NEOMA Business School
Cristin
LinkedIn

Delphine Caruelle

Bakgrunn

Ekspertområder

Ansatte detaljer

Forskning

Vitenskapelige publikasjoner

Formidling

Arbeidserfaring

Utdanning

Eksterne lenker