Asle Fagerstrøm

Vitenskapelige publikasjoner

• Sigurdsson, Valdimar, Menon, Vishnu R.G., Larsen, Nils Magne & Fagerstrøm, Asle (2024). Assisting Healthier and More Sustainable Online Food Choices Through Digital Quality Signals: Exploring Preferences and Segments. Australasian Marketing Journal. ISSN 1441-3582. doi:
  10.1177/14413582241241768
• Fagerstrøm, Asle, Eriksson, Niklas, Sigurdsson, Valdimar, Larsen, Nils Magne & Menon, Vishnu R.G. (2024). The influence of smart shopping carts on the healthier food choices of young consumers. I Ziefle, Martina, Lozano, Maria Dolores & Mulvenna, Maurice (red.) Information and communication technologies for ageing well and e-health. Springer Nature. ISBN 978-3-031-62752-1. s 56-73. doi:
  10.1007/978-3-031-62753-8
• Sigurdsson, Valdimar, Larsen, Nils Magne, Folwarczny, Michal, Dubois, Magalie & Fagerstrøm, Asle (2024). Putting an artificial intelligence-generated label on it comes naturally. Psychology & Marketing. ISSN 0742-6046. doi:
  10.1002/mar.22137
• Sigurdsson, Valdimar, Larsen, Nils Magne, Folwarczny, Michał, Fagerstrøm, Asle, Menon, R.G. Vishnu & Sigurdardottir, Freyja Thoroddsen (2023). The importance of relative customer-based label equity when signaling sustainability and health with certifications and tags. Journal of Business Research. ISSN 0148-2963. 154 doi:
  10.1016/j.jbusres.2022.113338
• Pawar, Sanchit, Fagerstrøm, Asle, Sigurdsson, Valdimar & Arntzen, Erik (2023). Analyzing motivating functions of consumer behavior: Evidence from attention and neural responses to choices and consumption. Frontiers in Psychology. ISSN 1664-1078. 14 doi:
  10.3389/fpsyg.2023.1053528
• Petersson, Anine Holtmoen, Pawar, Sanchit & Fagerstrøm, Asle (2023). Investigating the factors of customer experiences using real-life text-based banking chatbot: a qualitative study in Norway. Procedia Computer Science. ISSN 1877-0509. 219 s 697-704. doi:
  10.1016/j.procs.2023.01.341
• Borch, Kimberley Kjeldsen, Nodeland, Margrete, Fagerstrøm, Asle & Pawar, Sanchit (2023). The relative impact of QR codes on omnichannel customer experience and purchase intention. Procedia Computer Science. ISSN 1877-0509. 219 s 1049-1056. doi:
  10.1016/j.procs.2023.01.383
• Ljusic, Nikola, Fagerstrøm, Asle, Sigurdsson, Valdimar & Arntzen, Erik (2023). Information, ingestion, and impulsivity: The impact of technology-enabled healthy food labels on online grocery shopping in impulsive and non-impulsive consumers. Frontiers in Nutrition. ISSN 2296-861X. 10 doi:
  10.3389/fnut.2023.1129883
• Eriksson, Niklas, Fagerstrøm, Asle, Sigurdsson, Valdimar, Larsen, Nils Magne & Menon, Vishnu R.G. (2023). Smart Shopping Carts to Increase Healthier Food Purchase: A Conjoint Experiment. I Perez, Maria Lozano, Mulvenna, Maurice & Ziefle, Martina (red.) Proceedings of the 9th International Conference on Information and Communication Technologies for Ageing Well and e-Health. SciTePress. ISBN 978-989-758-645-3. s 93-101. doi:
  10.5220/0011619100003476
• Sigurdsson, Valdimar, Larsen, Nils Magne, Folwarczny, Michał, Sigurdardottir, Freya Thoroddsen, Menon, Vishnu R.G. & Fagerstrøm, Asle (2023). Big business returns on B Corp? Growing with green & lean as any label is a good label. Journal of Business Research. ISSN 0148-2963. 170 doi:
  10.1016/j.jbusres.2023.114350
• Sigurdsson, Valdimar, Larsen, Nils Magne, Palsdottir, Rakel Gyda, Folwarczny, Michal, Menon, R.G. Vishnu & Fagerstrøm, Asle (2022). Increasing the effectiveness of ecological food signaling: Comparing sustainability tags with eco-labels. Journal of Business Research. ISSN 0148-2963. 139 s 1099-1110. doi:
  10.1016/j.jbusres.2021.10.052
• Hosseini, Changiz, Humlung, Oda Flo, Fagerstrøm, Asle & Haddara, Moutaz (2022). An experimental study on the effects of gamification on task performance. Procedia Computer Science. ISSN 1877-0509. 196 s 999-1006. doi:
  10.1016/j.procs.2021.12.102
• Melgaard, Jørgen, Monir, Rubina, Lasrado, Lester Allan & Fagerstrøm, Asle (2022). Academic Procrastination and Online Learning During the COVID-19 Pandemic. Procedia Computer Science. ISSN 1877-0509. 196 s 117-124. doi:
  10.1016/j.procs.2021.11.080
• Remme, Anne-Marthe Rekdal, Stange, Stine-Mari, Fagerstrøm, Asle & Lasrado, Lester Allan (2022). Blockchain-enabled Sustainability Labeling in the Fashion Industry. Procedia Computer Science. ISSN 1877-0509. 196 s 280-287. doi:
  10.1016/j.procs.2021.12.015
• Fagerstrøm, Asle, Eriksson, Niklas, Khamtanet, Sirinna, Jitkuekul, Premruedee, Sigurdsson, Valdimar & Larsen, Nils Magne (2022). The relative impact of health communication conveyed via quick response codes: A conjoint experiment among young thai consumers doing grocery shopping. Health Marketing Quarterly. ISSN 0735-9683. doi:
  10.1080/07359683.2022.2085460
• Ljusic, Nikola, Fagerstrøm, Asle, Pawar, Sanchit & Arntzen, Erik (2022). Effects of Digitalized Front-of-Package Food Labels on Healthy Food-Related Behavior: A Systematic Review. Behavioral Sciences. ISSN 2076-328X. 12(10) doi:
  10.3390/bs12100363
• Smirnova, Elena, Eriksson, Niklas & Fagerstrøm, Asle (2021). Adoption and Use of Health-related Mobile Applications: A Qualitative Study with Experienced Users. I Pesquita, Catia, Fred, Ana & Gamboa, Hugo (red.) Proceedings of the 14th International Joint Conference on Biomedical Engineering Systems and Technologies, Volume 5: HEALTHINF. SciTePress. ISBN 978-989-758-490-9. s 288-295. doi:
  10.5220/0010185902880295
• Sigurdsson, Valdimar, Larsen, Nils Magne, Gudmundsdottir, Hulda Karen, Alemu, Mohammed Hussen, Menon, R.G. Vishnu & Fagerstrøm, Asle (2021). Social media: Where customers air their troubles—How to respond to them? Journal of Innovation & Knowledge (JIK). ISSN 2530-7614. 6(4) s 257-267. doi:
  10.1016/j.jik.2021.07.001
• Fagerstrøm, Asle, Richartz, Philip, Arntzen, Erik & Sigurdsson, Valdimar (2021). An Explorative Study on Heuristic Effects of Healthy Food Labels in an Online Shopping Situation. Procedia Computer Science. ISSN 1877-0509. 181 s 709-715. doi:
  10.1016/j.procs.2021.01.222
• Ngoc Nguyen, Linh Thi & Fagerstrøm, Asle (2021). Understanding Client-Consultant Collaboration within Information Systems Design: A Case Study. Procedia Computer Science. ISSN 1877-0509. 181 s 730-737. doi:
  10.1016/j.procs.2021.01.225
• Eriksson, Niklas, Fagerstrøm, Asle, Khamtanet, Sirinna & Jitkuekul, Premruedee (2021). Price consciousness as basis for Thai and Finnish young adults’ mobile shopping in retail stores. Procedia Computer Science. ISSN 1877-0509. 181 s 628-633. doi:
  10.1016/j.procs.2021.01.211
• Fagerstrøm, Asle, Arntzen, Erik & Volden, Marius (2021). Motivating Events at the Point of Online Purchase: An Online Business-to-Business Retail Experiment. Procedia Computer Science. ISSN 1877-0509. 181 s 702-708. doi:
  10.1016/j.procs.2021.01.221
• Pawar, Sanchit, Fagerstrøm, Asle, Suaphuk, Gesaneephorn & Eriksson, Niklas (2021). An Explorative Study on the Impact of Antecedent Mood States on Consumers’ Evaluation of Hotels Online. I Chai, Kah Hin, Moon, Seung Ki, Jiao, Roger & Xie, Min (red.) Proceedings of the 2021 IEEE International Conference on Industrial Engineering and Engineering Management. IEEE (Institute of Electrical and Electronics Engineers). ISBN 978-1-6654-3770-7. doi:
  10.1109/IEEM50564.2021.9672943
• Fagerstrøm, Asle, Eriksson, Niklas & Sigurdsson, Valdimar (2020). Investigating the impact of Internet of Things services from a smartphone app on grocery shopping. Journal of Retailing and Consumer Services. ISSN 0969-6989. 52(101927) doi:
  10.1016/j.jretconser.2019.101927
• Sigurdsson, Valdimar & Fagerstrøm, Asle (2020). An Introduction to the Special Section on “Health, Technology, & Behavior Science”. Perspectives on Behavior Science. ISSN 2520-8969. 43 s 445-449. doi:
  10.1007/s40614-020-00267-7
• Mobekk, Hilde, Hessen, Dag Olav, Fagerstrøm, Asle & Jacobsen, Hanne (2020). For your eyes only: A field experiment on nudging hygienic behavior. Frontiers in Psychology. ISSN 1664-1078. 11 s 1-8. doi:
  10.3389/fpsyg.2020.603440
• Pawar, Sanchit, Fagerstrøm, Asle & Sigurdsson, Valdimar (2020). An Explorative Study of How Visceral States Influence the Relationship between Social Proof Heuristics and Donation Behavior When Consumers Are Using Self-Service Kiosks. Sustainability. ISSN 2071-1050. 12(22) s 1-12. doi:
  10.3390/su12229477
• Fagerstrøm, Asle, Eriksson, Niklas & Sigurdsson, Valdimar (2020). The Use of Mobile Apps to Facilitate Customers’ Choice-Making When Grocery Shopping. Smart Innovation, Systems and Technologies. ISSN 2190-3018.
• Pawar, Sanchit, Fagerstrøm, Asle, Dimude, Ifeoma Angelica Z., Sigurdsson, Valdimar & Eriksson, Niklas (2019). Examining the relative impact of professional profile images and facial expressions in small business-to-business marketing online. Interacting with computers. ISSN 0953-5438. 31(1) s 83-94. doi:
  10.1093/iwc/iwz005
• Menon, R.G. Vishnu, Sigurdsson, Valdimar, Larsen, Nils Magne, Fagerstrøm, Asle, Sørensen, Herborg, Marteinsdóttir, Helena Gunnars & Foxall, Gordon R. (2019). How to grow brand post engagement on Facebook and Twitter for airlines? An empirical investigation of design and content factors. Journal of Air Transport Management. ISSN 0969-6997. 79 doi:
  10.1016/j.jairtraman.2019.05.002
• Larsen, Nils Magne, Sigurdsson, Valdimar, Breivik, Jørgen, Fagerstrøm, Asle & Foxall, Gordon R. (2019). The marketing firm: Retailer and consumer contingencies. Managerial and Decision Economics (MDE). ISSN 0143-6570. 41(2) s 203-215. doi:
  10.1002/mde.3053
• Sigurdsson, Valdimar, Larsen, Nils Magne, Sigfussdottir, Arna Dogg, Fagerstrøm, Asle, Alemu, Mohammed Hussen, Folwarczny, Michal & Foxall, Gordon R. (2019). The relationship between the firm's social media strategy and the consumers' engagement behavior in aviation. Managerial and Decision Economics (MDE). ISSN 0143-6570. 41(2) s 234-249. doi:
  10.1002/mde.3052
• Fagerstrøm, Asle, Bendheim, Liv Marie, Sigurdsson, Valdimar, Foxall, Gordon R. & Pawar, Sanchit (2019). The marketing firm and co‐creation: The case of co‐creation by LEGO. Managerial and Decision Economics (MDE). ISSN 0143-6570. doi:
  10.1002/mde.3077
• Fagerstrøm, Asle, Bendheim, Liv Marie, Sigurdsson, Valdimar, Pawar, Sanchit & Foxall, Gordon R. (2019). The marketing firm and co‐creation: An empirical study of marketer and customer's co‐creation process. Managerial and Decision Economics (MDE). ISSN 0143-6570. doi:
  10.1002/mde.3076
• Haddara, Moataz Mohamed, Hsieh, Jenny, Fagerstrøm, Asle, Eriksson, Niklas & Sigurdsson, Valdimar (2019). Exploring customer online reviews for new product development: The case of identifying reinforcers in the cosmetic industry. Managerial and Decision Economics (MDE). ISSN 0143-6570. doi:
  10.1002/mde.3078
• Alemu, Mohammed Hussen, Sigurdsson, Valdimar, Fagerstrøm, Asle & Foxall, Gordon (2019). Developing the e-commerce sector for the fishery industry: What business are we really in? Managerial and Decision Economics (MDE). ISSN 0143-6570. s 1-17. doi:
  10.1002/mde.3089
• Eriksson, Niklas & Fagerstrøm, Asle (2019). Exploring showrooming behavior in electronics and clothing retail. Arcada Working Papers. ISSN 2342-3064.
• Sigurdsson, Valdimar, Larsen, Nils Magne, Alemu, Mohammed Hussen, Gallogly, Joseph K., Menon, Vishnu R.G. & Fagerstrøm, Asle (2019). Assisting sustainable food consumption: The effects of quality signals stemming from consumers and stores in online and physical grocery retailing. Journal of Business Research. ISSN 0148-2963. 112 s 458-471. doi:
  10.1016/j.jbusres.2019.11.029
• Fagerstrøm, Asle, Richartz, Philip, Pawar, Sanchit, Larsen, Nils Magne, Sigurdsson, Valdimar & Eriksson, Niklas (2019). The relative importance of healthy food labels when shopping for groceries online. Procedia Computer Science. ISSN 1877-0509. 164 s 538-545. doi:
  10.1016/j.procs.2019.12.217
• Folwarczny, Michal, Pawar, Sanchit, Sigurdsson, Valdimar & Fagerstrøm, Asle (2019). Using neuro-IS/ consumer neuroscience tools to study healthy food choices: a review. Procedia Computer Science. ISSN 1877-0509. 164 s 532-537. doi:
  10.1016/j.procs.2019.12.216
• Eriksson, Niklas, Sjöberg, Annette, Rosenbröijer, Carl-Johan & Fagerstrøm, Asle (2019). Consumer brand post engagement on Facebook and Instagram – A study of three interior design brands. Proceedings of the International Conference on Electronic Business. ISSN 1683-0040. 2019- s 116-125.
  FULLTEKST
• Eriksson, Niklas & Fagerstrøm, Asle (2018). The Relative Impact Of Wi-Fi Service On Young Consumers’ Hotel Booking Online. Journal of Hospitality & Tourism Research. ISSN 1096-3480. 42(7) s 1152-1169. doi:
  10.1177/1096348017696844
• Mobekk, Hilde, Fagerstrøm, Asle & Hantula, Donald A. (2018). The Influence of Probability Discounting on Escalation in Information Technology Projects. International Journal of Information Technology Project Management. ISSN 1938-0232. 9(1) s 23-39. doi:
  10.4018/IJITPM.2018010102
• Sigurdsson, Valdimar, Menon, Vishnu R.G., Hallgrimsson, Atli Geir, Larsen, Nils Magne & Fagerstrøm, Asle (2018). Factors Affecting Attitudes and Behavioral Intentions Toward In-app Mobile Advertisements. Journal of Promotion Management. ISSN 1049-6491. 24(5) s 694-714. doi:
  10.1080/10496491.2018.1405523
• Markussen, Ida Merete Øverby, Fagerstrøm, Asle & Sydnes, Lars (2018). Situational Factors Influencing Customers´ Credit Use Online: A Behavioral Economic Approach. Proceedings of the Annual Hawaii International Conference on System Sciences (HICSS). ISSN 1530-1605. s 3596-3605. doi:
  10.24251/HICSS.2018.454
• Fagerstrøm, Asle, Pawar, Sanchit, Arar, Maather & Sigurdsson, Valdimar (2018). On the relative impact of male and female sellers’ profile image and its facial expressions upon peer users’ behavior on AirbnbTM. Procedia Computer Science. ISSN 1877-0509. 138 s 454-461. doi:
  10.1016/j.procs.2018.10.063
• Tengstedt, Maja Åskov, Fagerstrøm, Asle & Mobekk, Hilde (2018). Health interventions and validity on social media: A literature review. Procedia Computer Science. ISSN 1877-0509. 138 s 169-176. doi:
  10.1016/j.procs.2018.10.024
• Eriksson, Niklas, Rosenbröijer, Carl -Johan & Fagerstrøm, Asle (2018). Smartphones as decision support in retail stores – The role of product category and gender. Procedia Computer Science. ISSN 1877-0509. 138 s 508-515. doi:
  10.1016/j.procs.2018.10.070
• Fagerstrøm, Asle, Vatrapu, Ravi & Størksen, Jørgen Otre (2018). Co-Creation of Value using Social Media in the Service Industry: An Empirical Case Study of Service Innovation in a Banking and Finance Company. I Sirihongthong, Tritos, Chai, Kah Hin, Xie, Min & Jiao, Roger (red.) Proceedings of the 2018 IEEE International Conference on Industrial Engineering and Engineering Management. IEEE (Institute of Electrical and Electronics Engineers). ISBN 978-1-5386-6785-9. doi:
  10.1109/IEEM.2018.8607818
• Fagerstrøm, Asle, Pawar, Sanchit, Sigurdsson, Valdimar, Foxall, Gordon R. & Yani-de-Soriano, Mirella (2017). That Personal Profile Image Might Jeopardize Your Rental Opportunity! On the Relative Impact of the Seller’s Facial Expressions upon Buying Behavior on Airbnb™. Computers in Human Behavior. ISSN 0747-5632. 72 s 123-131. doi:
  10.1016/j.chb.2017.02.029
• Fagerstrøm, Asle, Gulliksen, Marit & Grønli, Tor-Morten (2017). Microlearning in Educating Healthcare Professionals. I Lee, Jacky Z. M. (red.) Proceedings of The 2017 International Conference on Advanced Technologies Enhancing Education (ICAT2E 2017). Atlantis Press. ISBN 978-94-6252-289-3. s 31-34. doi:
  10.2991/icat2e-17.2016.8
• Gonzalez, Rolando, Fagerstrøm, Asle & Fagernes, Siri (2017). Enhancing Learning Through a Real-Life Assignment. I Lee, Jacky Z. M. (red.) Proceedings of The 2017 International Conference on Advanced Technologies Enhancing Education (ICAT2E 2017). Atlantis Press. ISBN 978-94-6252-289-3. s 38-41. doi:
  10.2991/icat2e-17.2016.10
  FULLTEKST
• Sigurdsson, Valdimar, Menon, Vishnu R.G. & Fagerstrøm, Asle (2017). Online healthy food experiments: capturing complexity by using choice-based conjoint analysis. The Behavior Analyst. ISSN 0738-6729. 40(2) s 373-391. doi:
  10.1007/s40614-017-0114-9
• Fagerstrøm, Asle, Sigurdsson, Valdimar, Lillemoen, Maria & Eriksson, Niklas (2017). UNDERSTANDING THE IMPACT OF CONTENT IN SOCIAL MEDIA ADVERTISING. I Kommers, Piet, Issa, Tomayess, Isaías, Pedro & Hol, Ana (red.) PROCEEDINGS OF THE 8th INTERNATIONAL CONFERENCE on INTERNET TECHNOLOGIES & SOCIETY (ITS 2017). IADIS Press. ISBN 978-989-8533-72-2. s 67-74.
• Khamtanet, Sirinna, Fagerstrøm, Asle & Haddara, Moutaz (2017). EXPLORING CRITICAL SUCCESS FACTORS OF ENTERPRISE RESOURSE PLANNING IMPLEMENTATIONS IN NORDIC AND BALTIC SMES. I Kommers, Piet, Issa, Tomayess, Isaías, Pedro & Hol, Ana (red.) PROCEEDINGS OF THE 8th INTERNATIONAL CONFERENCE on INTERNET TECHNOLOGIES & SOCIETY (ITS 2017). IADIS Press. ISBN 978-989-8533-72-2. s 91-98.
• Hoff, Aleksander, Haddara, Moutaz & Fagerstrøm, Asle (2017). INVESTIGATING THE USE OF SOCIAL NETWORK INTRANETS AND HOW THEY INFLUENCE INTERNAL COMMUNICATIONS: THE CASE OF WORKPLACE™ BY FACEBOOK™. I Kommers, Piet, Issa, Tomayess, Isaías, Pedro & Hol, Ana (red.) PROCEEDINGS OF THE 8th INTERNATIONAL CONFERENCE on INTERNET TECHNOLOGIES & SOCIETY (ITS 2017). IADIS Press. ISBN 978-989-8533-72-2. s 126-133.
• Pawar, Sanchit, Fagerstrøm, Asle & Sigurdsson, Valdimar (2017). THE POTENTIAL OF USING NEURO-IS TO UNDERSTAND CONSUMER’S APPROACH-AVOIDANCE MOTIVATION IN ONLINE GROCERY RETAIL. I Kommers, Piet, Issa, Tomayess, Isaías, Pedro & Hol, Ana (red.) PROCEEDINGS OF THE 8th INTERNATIONAL CONFERENCE on INTERNET TECHNOLOGIES & SOCIETY (ITS 2017). IADIS Press. ISBN 978-989-8533-72-2. s 157-162.
• Fagerstrøm, Asle, Eriksson, Niklas & Sigurdsson, Valdimar (2017). What’s the “Thing” in Internet of Things in Grocery Shopping? A Customer Approach. Procedia Computer Science. ISSN 1877-0509. 121 s 384-388. doi:
  10.1016/j.procs.2017.11.052
• Eriksson, Niklas, Rosenbröijer, Carl-Johan & Fagerstrøm, Asle (2017). The relationship between young consumers’ decision-making styles and propensity to shop clothing online with a smartphone. Procedia Computer Science. ISSN 1877-0509. 121 s 519-524. doi:
  10.1016/j.procs.2017.11.069
• Fagerstrøm, Asle, Ghinea, Gheorghita & Sydnes, Lars (2016). How Does Probability Impact Consumers’ Choice? The Case of Online Reviews. Managerial and Decision Economics (MDE). ISSN 0143-6570. 37(4-5) s 331-336. doi:
  10.1002/mde.2720
• Fagerstrøm, Asle, Aksnes, Dag & Arntzen, Erik (2016). An Experimental Study of Intertemporal Choices: The Case of Customer Relationship Management. Managerial and Decision Economics (MDE). ISSN 0143-6570. 37(4-5) s 324-330. doi:
  10.1002/mde.2719
• Fagerstrøm, Asle & Sigurdsson, Valdimar (2016). Experimental Analysis of Consumer Choices. I Foxall, Gordon R. (red.) The Routledge Companion to Consumer Behavior Analysis. Routledge. ISBN 9780415729925. s 25-39.
• Sigurdsson, Valdimar, Larsen, Nils Magne & Fagerstrøm, Asle (2016). Behavior Analysis of In-Store Consumer Behavior. I Foxall, Gordon R. (red.) The Routledge Companion to Consumer Behavior Analysis. Routledge. ISBN 9780415729925. s 40-50.
• Arntzen, Erik, Fagerstrøm, Asle & Foxall, Gordon R. (2016). Equivalence Classes and Preferences in Consumer Choice. I Foxall, Gordon R. (red.) The Routledge Companion to Consumer Behavior Analysis. Routledge. ISBN 9780415729925. s 65-77.
• Fagerstrøm, Asle & Arntzen, Erik (2016). Motivating Operations and Consumer Choice. I Foxall, Gordon R. (red.) The Routledge Companion to Consumer Behavior Analysis. Routledge. ISBN 9780415729925. s 296-305.
• Fagerstrøm, Asle, Ghinea, Gheorghita & Sydnes, Lars (2016). Understanding the Impact of Online Reviews on Customer Choice: A Probability Discounting Approach. Psychology & Marketing. ISSN 0742-6046. 33(2) s 125-134. doi:
  10.1002/mar.20859
• Menon, R.G. Vishnu, Sigurdsson, Valdimar, Larsen, Nils Magne, Fagerstrøm, Asle & Foxall, G. R. (2016). Consumer attention to price in social commerce: Eye tracking patterns in retail clothing. Journal of Business Research. ISSN 0148-2963. 69(11) s 5008-5013. doi:
  10.1016/j.jbusres.2016.04.072
• Arntzen, Erik, Eilertsen, Jon Magnus & Fagerstrøm, Asle (2016). Preferences in equivalence classes by low potency benign valenced stimuli. European Journal of Behavior Analysis (EJOBA). ISSN 1502-1149. 17(2) s 142-153. doi:
  10.1080/15021149.2016.1247637
• Sørum, Hanne & Fagerstrøm, Asle (2015). How to Evaluate Investments in Website Quality Within eGovernment? Exploring the Webmaster’s Perception of Benefits. Lecture Notes in Computer Science (LNCS). ISSN 0302-9743. doi:
  10.1007/978-3-319-21006-3_11
• Mobekk, Hilde & Fagerstrøm, Asle (2015). Escalation in Information Technology Projects: A Discounting Theory Perspective. International Journal of Information Technology Project Management. ISSN 1938-0232. 6(4) s 1-19. doi:
  10.4018/IJITPM.2015100101
• Haddara, Moutaz, Fagerstrøm, Asle & Mæland, Bjørnar (2015). Cloud ERP Systems: Anatomy of Adoption Factors & Attitudes. Journal of Enterprise Resource Planning Studies. ISSN 2155-4781. 2015 s 1-24. doi:
  10.5171/2015.521212
• Fagerstrøm, Asle, Stratton, Jeanine P. & Foxall, Gordon R. (2015). The Impact of Corporate Social Responsibility Activities on the Consumer Purchasing Situation. Journal of organizational behavior management. ISSN 0160-8061. 35(3-4) s 184-205. doi:
  10.1080/01608061.2015.1093053
• Fagerstrøm, Asle (2014). Sannhetens øyeblikk i nettbutikken. Magma forskning og viten. ISSN 1500-0788. 17(3) s 49-57.
• Fagerstrøm, Asle, Sørum, Hanne & Vatrapu, Ravi Kiran (2014). Nonprofit organizations use of social media: The case of drug helplines. I Isaías, Pedro & White, Bebo (red.) 13th international conference WWW/Internet 2014. IADIS Press. ISBN 9789898533241. s 371-375.
• Mæland, Bjørnar, Haddara, Moutaz & Fagerstrøm, Asle (2014). PERCEPTION OF SaaS ADOPTION IN NORWEGIAN ENTERPRISES: FOCUS ON ERP. NOKOBIT: Norsk konferanse for organisasjoners bruk av informasjonsteknologi. ISSN 1892-0748. 22(1)
• Fagerstrøm, Asle & Arntzen, Erik (2013). On Motivating Operations at the Point of Online Purchase Setting. The Psychological Record. ISSN 0033-2933. 63(2) s 333-344. doi:
  10.11133/j.tpr.2013.63.2.008
• Fagerstrøm, Asle & Hantula, Donald A. (2013). Buy It Now and Pay for It Later: An Experimental Study of Student Credit Card Use. The Psychological Record. ISSN 0033-2933. 63 s 323-332. doi:
  10.11133/j.tpr.2013.63.2.007
• Fagerstrøm, Asle & Gheorghita, Ghinea (2013). Co-creation of value in higher education: using social network marketing in the recruitment of students. Journal of Higher Education Policy and Management. ISSN 1360-080X. 35(1) s 45-53. doi:
  10.1080/1360080X.2013.748524
• Fagerstrøm, Asle, Arntzen, Erik & Foxall, G. R. (2011). A study of preferences in a simulated online shopping experiment. Service Industries Journal. ISSN 0264-2069. 31(15) s 2603-2615. doi:
  10.1080/02642069.2011.531121
• Fagerstrøm, Asle & Ghinea, Gheorghita (2011). Co-creation of value through social network marketing: a field experiment using a facebook campaign to increase conversion rate. Lecture Notes in Computer Science (LNCS). ISSN 0302-9743. 6772 s 229-235. doi:
  10.1007/978-3-642-21669-5_27
• Fagerstrøm, Asle & Ghinea, Gheorghita (2011). On the motivating impact of price and online recommendation at the point of online purchase. International Journal of Information Management. ISSN 0268-4012. s 103-110. doi:
  10.1016/j.ijinfomgt.2010.10.013
• Fagerstrøm, Asle & Larsen, Thomas (2011). The relevance of behavioural economics for customer relationship management implementation. I Kommers, Piet, Zhang, Ji-ping, Issa, Tomayess & Isaías, Pedro (red.) Proceedings of the IADIS International Conference on Internet Technologies & Society (ITS 2011). IADIS Press. ISBN 9789728939557.
• Fagerstrøm, Asle (2010). Implications of motivating operations for understanding the point-of-online-purchase: Using functional analysis to predict and control consumer purchasing behavior. Handelshøyskolen BI. ISBN 978-82-8247-021-6. (7/2010)
• Fagerstrøm, Asle, Foxall, G. R. & Arntzen, Erik (2010). Implications of Motivating Operations for the Functional Analysis of Consumer Choice. Journal of organizational behavior management. ISSN 0160-8061. 30(2) s 110-126. doi:
  10.1080/01608061003756331
• Fagerstrøm, Asle & Ghinea, Gheorghita (2010). WEB 2.0'S MARKETING IMPACT ON LOW-INVOLVEMENT CONSUMERS. Journal of Interactive Advertising. ISSN 1525-2019. 10(2) s 67-71.
• Fagerstrøm, Asle (2010). The Motivating Effect of Antecedent Stimuli on the Web Shop: A Conjoint Analysis of the Impact of Antecedent Stimuli at the Point of Online Purchase. Journal of organizational behavior management. ISSN 0160-8061. 30(2) s 199-220. doi:
  10.1080/01608061003756562
• Fagerstrøm, Asle, Arntzen, Erik & Foxall, G. R. (2009). Use of MediaLab in experimental behavioral research: The case of consumer decision making. European Journal of Behavior Analysis (EJOBA). ISSN 1502-1149. 2 s 203-214.
  FULLTEKST
• Fagerstrøm, Asle & Ghinea, Gheorghita (2009). The Persuasive Effects from Web 2.0 Marketing: A Case Study Investigating the Persuasive Effect from an Online Design Competi. I Salvendy, Gavriel (red.) Human Interface and the Management of Information. Information and Interaction. Springer. ISBN 978-3-642-02558-7. s 10-16. doi:
  10.1007/978-3-642-02559-4_2
• Fagerstrøm, Asle (2008). Hvilket bidrag gir aferdsanalysen til forbrukerforskningen, og hva kan forbrukerforskningen gi tilbake til atferdsanalysen? Norsk Tidsskrift for Atferdsanalyse (NTA). ISSN 0809-781X. 35(1) s 21-31.
• Fagerstrøm, Asle (2007). The impact of verbal stimuli in motivating consumer response at the point of purchase situation online. I Smith, Michael J. & Salvendy, Gavriel (red.) Lecture Notes in Computer Science. Springer Science+Business Media B.V. ISBN 978-3-540-73344-7. s 713-719.
• Fagerstrøm, Asle (2005). The behavioural perspective model : A proposed theoretical framework to understand and predict online consumer behavior. I Kamel, Sherif (red.) Information Technologies for Organizational Enhancement. The Information Institute.

Formidling

• Fagerstrøm, Asle, Eg, Ragnhild, Johannessen, Magne & Vogt, Nina (2022). Forbrukeratferd. Gyldendal Akademisk. ISBN 9788205558748. 2
• Sigurdsson, Valdimar, Larsen, Nils Magne, Folwarczny, Michał, Fagerstrøm, Asle, Menon, Vishnu R.G. & Sigurdardottir, Freya Thoroddsen (2022). The Importance of Relative Customer-Based Label Equity when Signaling Sustainability and Health with Certifications and Tags.
• Fagerstrøm, Asle & Ljusic, Nikola (2022). Med denne metoden kan bedrifter bedre tilpasse teknologien til kundens ønsker. Kunnskapsmagasinet Kristiania. ISSN 2703-707X.
• Sigurdsson, Valdimar, Larsen, Nils Magne, Palsdottir, Rakel Gyda, Folwarczny, Michal, Menon, Vishnu R.G. & Fagerstrøm, Asle (2021). Is sustainable online food signaling good business? Yes, with sustainability tagging .
• Fagerstrøm, Asle & Larsen, Nils Magne (2021). Vil våre nye, gode vaner bestå? Dagens Perspektiv. ISSN 2535-6801. (42) s 34-34.
• Fagerstrøm, Asle, Eg, Ragnhild, Johannessen, Magne & Vogt, Nina Helene (2020). Forbrukeratferd. Gyldendal Akademisk. ISBN 9788205506329.
• Sigurdsson, Valdimar, Larsen, Nils Magne, Gudmundsdottir, Hulda Karen, Alemu, Mohammed Hussen, Menon, R.G. Vishnu & Fagerstrøm, Asle (2020). Customer social media complaints and service recovery strategies: How to sustain a customer relationship?
• Mobekk, Hilde & Fagerstrøm, Asle (2020). Bilde av øyne som ser, får flere til å vaske etter seg. Kunnskapsmagasinet Kristiania. ISSN 2703-707X.
• Sigurdsson, Valdimar, Larsen, Nils Magne, Gallogly, Joseph K., Menon, Vishnu R.G. & Fagerstrøm, Asle (2019). Crowning the customer: Consumer laboratory and in-store experiments for healthy food promotion.
• Sigurdsson, Valdimar, Larsen, Nils Magne, Alemu, Mohammed H., Gallogly, Joe K., Menon, Vishnu R.G. & Fagerstrøm, Asle (2019). Combining choice based conjoint analysis and in-store experiments to estimate the importance of social influence on consumers’ purchase of fresh fish.
• Fagerstrøm, Asle, Arntzen, Erik, Richartz, Philip & Sigurdsson, Valdimar (2019). Consumer Choice of Healthy Food: Heuristic Effects of Healthy Food Labels.
• Menon, Vishnu R.G., Eriksson, Niklas, Fagerstrøm, Asle & Sigurdsson, Valdimar (2019). The Relative Impact of Internet of Things Mediated Stimuli on Healthy Food Choice.
• Sigurdsson, Valdimar, Larsen, Nils Magne, Fagerstrøm, Asle & Erikson, Niklas (2018). Nudging Healthy Food Consumption With Smart Carts (Applied Research).
• Sigurdsson, Valdimar, Menon, Vishnu R.G., Fagerstrøm, Asle, Larsen, Nils Magne & Sørensen, Herborg (2018). From Likes to Shares: Factors Influencing Engagement Behaviours on Facebook and Twitter.
• Menon, Vishnu R.G., Sigurdsson, Valdimar, Fagerstrøm, Asle, Sørensen, Herborg, Marteinsdottir, Helena Gunnars & Foxall, Gordon R. (2018). How to Grow Brand Post Engagement on Facebook and Twitter? An Empirical Investigation of Design and Content Factors.
• Fagerstrøm, Asle (2017). Eksperiment som metode. I Næss, Hans Erik & Pettersen, Lene (red.) Metodebok for kreative fag. Universitetsforlaget. ISBN 9788215027005. s 149-159.
• Sigurdsson, Valdimar, Menon, Vishnu R.G., Hallgrimsson, Atli Geir, Larsen, Nils Magne & Fagerstrøm, Asle (2017). Factors affecting attitudes and behavioral intentions towards in-app mobile advertisements.
• Menon, R.G. Vishnu, Sigurdsson, Valdimar, Fagerstrøm, Asle, Larsen, Nils Magne & Foxall, Gordon R. (2016). Consumers’ Attention to Pricing in Social Commerce: An Explorative Study in the Context of Clothing Retailing Using Conjoint Analysis and Eye Tracking.
• Larsen, Nils Magne, Menon, Vishnu R.G., Sigurdsson, Valdimar & Fagerstrøm, Asle (2016). Consumers' fixation pattern on the most important stimuli when shopping Apparels on social media platforms.
• Sigurdsson, Valdimar, Menon, Vishnu R.G., Larsen, Nils Magne, Fagerstrøm, Asle & Foxall, Gordon R. (2016). Understanding consumers’ attention to pricing: A Facebook study using conjoint and eye-tracking experiments.
• Menon, Vishnu R.G., Sigurdsson, Valdimar, Fagerstrøm, Asle, Larsen, Nils Magne & Foxall, Gordon R. (2016). Influencing Consumer Observational Behavior in Social Media Marketing: A Focus on Pricing and Total Time Spent on Site.
• Sigurdsson, Valdimar, Menon, Vishnu R.G., Herborg, Sørensen, Fagerstrøm, Asle & Foxall, Gordon R. (2016). Identifying and Classifying Reinforcing Content in Social Media Marketing Using the Behavioral Perspective Model: A Case From the Aviation Industry.
• Foxall, Gordon R., Fagerstrøm, Asle, Sigurdsson, Valdimar, Pawar, Sanchit & Gilmore, Jonathan (2016). Relative Impact of Facial Expressions in a Peer-to-Peer Online Context.
• Fagerstrøm, Asle, Hantula, Donald A. & Sydnes, Lars (2016). The Impact of Situational Conditions to Consumer Credit Use.
• Gulliksen, Marit, Fagerstrøm, Asle & Grønli, Tor-Morten (2016). Mobile Learning and Gamification: The Case of Educating Healthcare Professionals.
• Arntzen, Erik, Fagerstrøm, Asle & Foxall, Gordon R. (2014). Transfer of function and consumer choice.
• Fagerstrøm, Asle & Ghinea, Gheorghita (2014). An Experimental Study of the Impact of Online Reviews.
• Eilertsen, Jon Magnus, Arntzen, Erik & Fagerstrøm, Asle (2014). Transfer of function in a consumer choice setting.
• Eilertsen, Jon Magnus, Fagerstrøm, Asle & Arntzen, Erik (2014). Stimulusekvivalens og overføring av stimulusfunksjoner i en ekvivalensklasse.
• Mobekk, Hilde, Fagerstrøm, Asle & Hantula, Donald A. (2013). An Experimental Study of Escalation in Information Technology Projects.
• Fagerstrøm, Asle & Arntzen, Erik (2012). On motivating operations at the point of an online purchase setting.
• Fagerstrøm, Asle, Arntzen, Erik & Aksnes, D. (2012). On discounting and time management.
• Fagerstrøm, Asle & Foxall, G. R. (2011). On the Motivating Impact of Corporate Social Responsibility at the Point of Online Purchase.
• Arntzen, Erik & Fagerstrøm, Asle (2011). Matching Analysis of On-line Consumer Choice.
• Fagerstrøm, Asle, Arntzen, Erik & Foxall, G. R. (2010). On the Role of Matching Law on Consumer Behavior.
• Fagerstrøm, Asle, Arntzen, Erik & Foxall, G. R. (2010). On-Line Consumer Behavior and the Matching Law: An Experimental Analysis.
• Fagerstrøm, Asle, Arntzen, Erik, Arntzen, Erik & Foxall, G. R. (2009). The role of experiments in consumer behavior analysis.
• Fagerstrøm, Asle, Arntzen, Erik, Arntzen, Erik & Foxall, G. R. (2009). On the role of matching law in comsumer behavior.
• Fagerstrøm, Asle & Foxall, G. R. (2005). Implication of the term Motivating Operations for the functional analysis of consumer behavior.
• Fagerstrøm, Asle, Bygstad, Bendik & Østensen, Tore (2003). Adoption of Systems Development Methods and Market Orientation : An Empirical Investigation in Norway.
• Bygstad, Bendik, Fagerstrøm, Asle & Østensen, Tore (2002). Vi bruker vår egen metode, og den fungerer utmerket : en undersøkelse av hvilke utviklingsmetoder som er i bruk i norske programvareutviklingsmiljøer.

• 2018 - nå
  Professor
  Høyskolen Kristiania (Institutt for teknologi)
• 2018 - nå
  Professor II
  Handelshøyskolen BI (Institutt for markedsføring)
• 2016 - 2018
  Gjesteprofessor
  Arcada Univesity of Applied Sciences (Department of Business Management and Analytics)
• 2014 - 2018
  Førsteamanuensis/Professor
  Westerdals Oslo School of Arts, Communication and Technology (Institutt for teknologi)
• 2011 - 2016
  Førsteamanuensis II
  Høyskolen i Oslo og Akershus (Institutt for atferdsvitenskap)
• 1998 - 2014
  Høyskolelektor/Førstelektor/Førsteamanuensis
  Norges Informasjonsteknologiske Høyskole
• 1994 - 1998
  Lærer
  Ulsrud videregående skole

• 2004 - 2010
  PhD i Markedsføring
  Handelshøyskolen BI
• 1987 - 1993
  Hovedfag i markedsføring (med pedagogikk)
  Universitetet i Sørøst-Norge
• 1985 - 1986
  Kvartermester i den norske marinen
  KNM Harald Hårfagre

• Research gate
• Google Schoolar
• Cristin
• Linkedin
• The Behavioral Lab