The Johan Arndt marketing conference

Marketing for innovation

Welcome to Kristiania

When: May 22-23, 2025

Where: Kirkegata 23-25, Oslo

Host: Kristiania University of Applied Sciences

Registration: Sign up here!
Are you registering as a private individual?
Please contact event@kristiania.no.

The conference, named after marketing research pioneer Professor Johan Arndt, brings together academics and business leaders to present and discuss the latest developments in research and educational concepts within marketing and related fields. It serves as a vital platform for faculty members and researchers from universities and colleges across Norway who are engaged in marketing research and education.

Important Dates

Paper submission deadline: Mars 15, 2025 
Notification of acceptance: April 15, 2025 
Registration deadline: April 20, 2025 
Conference date: May 22-23, 2025 

Preliminary program

Thursday May 22

11.30 - 12.00 Registration and Coffee
12.00 - 12.15  Welcome/opening session
12.15 - 12.45 Plenary “Becoming conscientious: how brands can shape a better world” / Professor Nicolas Ind, School of economics, . innovation and technology, Kristiania
12.45 - 13.30 Informal lunch
13.30 - 14.30 Plenary "Marketing for new generations". Introduction by Nils Goller, marketing director Orkla, followed by a panel discussion
14.30 - 14.40 Coffee break
14.40 - 15.40 Parallel Sessions
15.40 - 15.50 Short brake
15.50 - 16.50 Parallel Sessions
16.50 - 17.00 Coffee Break
17.00 - 17.45 Plenary "Building business through personal branding"
/ Emilie Voe Nereng, Team Tomorrow 
19.00 - Conference Dinner

Friday May 23

09.00 - 09.30 Coffee
09.30 - 10.50 Parallel Sessions
10.50 - 11.00  Coffee Break
11.00 - 11.45  Plenary: "The Green Transition: Innovation Under Uncertainty – Opportunities and Pitfalls" / Professor Arne Nygaard, School of . Communication , leadership and marketing, Kristiania 
11.45 - 12.00  Closure & Farewell
12.00 Informal lunch

The main conference language is Norwegian, but some of the presentations will be in English. 

A full overview of the program including parallel sessions will be posted here after the review process has finished.

Call for Papers

We welcome extended abstracts of all types on any topic of marketing, including marketing education.
Download the Call for Papers (PDF)

Submission guidelines

  • Extended abstract length: max 2000 words, excluding references
  • Files provided in Microsoft Word format
  • Title with authors name, affiliation, and email address on front page
  • Times New Roman, font 12, line spacing 1.0.
  • All figures and tables integrated in the text
  • References following APA standard

We welcome extended abstracts of all types (conceptual, empirical, analytical, bibliometric, etc.) on any topic of marketing, including marketing education. 

We accept abstracts written in English or a Scandinavian language.