Emnebeskrivelse DCA4100

This course introduces theoretical and practical perspectives related to the collection, analysis and managing of digital communication data such as data emanating from various social media services. The skills learned in this course are of high relevance to information professionals who need to be able to assess and analyze communication data in order to make well-informed decisions for further practice. The course will also introduce the students to concepts and issues typically dealt with by ICT professionals, thereby helping the students to develop the interdisciplinary understanding that is necessary to function effectively in complex organizations.

In combination with more theoretical sections, the main part of the course is focused on the introduction of programming languages (like R or Python) for data collection and data management. Students will further use industry standard software (like Tableau or SPSS) for data analyses, which will then be presented in class. Overall, these practical exercises are combined with theoretical lectures that will encourage the students to reflect critically on what kind of data we have access to, the ways in which we can archive and analyze data, and the ethical issues that we face when doing so.

Knowledge

The student...

• has advanced knowledge within methods for digital data gathering and analysis
• has specialized insight in a limited area of digital data gathering and analysis, for instance pertaining to a specific service, tool or platform

Skills

The student...

• can analyze academic problems pertaining to the history, traditions, distinctive character and place in society of digital communication analysis
• can analyze and deal critically with different sources of digital communication data and can use digital communication data to structure and formulate scholarly arguments
• can analyze existing methods in the field and work independently on methodological problems
• can use relevant methods for digital communication research in an independent manner.
• can carry out an independent, limited research or development project under supervision and in accordance with applicable norms for research ethics

General competence

The student...

• can analyze relevant methodological and research ethical problems
• can apply his/her methodological knowledge and skills in new areas in order to carry out advanced assignments and projects
• can communicate about academic issues, analyses and conclusions in the field, both with specialists and the general public

Master i strategisk kommunikasjon

Lectures, computer laboratory sessions and in-class presentations.

Lecture/supervision - 36 hours

Self study - 124 hours

Assignments - 16 hours

Preparation for examinations - 24 hours

Recommended use of time in total - 200 hours

Students are required to have their own computer. SPSS, Tableau, R, RStudio and other relevant software will be provided by the Kristiania University College IT Department or will be downloaded by students themselves based on instructions provided.

The course introduces and invites the students to critically reflect upon standards and practices typically employed by information and communication professionals in relation to digital communication analysis. The course thus

Obligatorisk arbeidskrav: Består av en eller flere oppgaver som til som til sammen må vurderes godkjent.

Individuell kvalifisering: G/IG (godkjent/ikke godkjent)

Gjennomføring: Individuell

Etterprøvbar: Ja

Arbeidskrav leveres eller gjennomføres i henhold til informasjon gitt av emneansvarlig.

Arbeidskrav foretas innenfor emnets varighet og skal registreres som godkjent/ikke godkjent minimum to uker før eksamen/eksamensperioden.

Godkjent arbeidskrav kvalifiserer for adgang til eksamen. Ved ikke godkjent arbeidskrav meldes studenten av eksamen.

Eksamen: Skriftlig individuell hjemmeeksamen

Varighet: 72 timer

Gradering: Nasjonal karakterskala A - F (F er ikke bestått)

Vekting: 100 % av vurderingen

Hjelpemidler: Alle hjelpemidler er tillatt

Kontinuasjon av eksamen: 72 timers skriftlig individuell hjemmeeksamen med ny eksamenstekst

Kontinuasjon av arbeidskrav: Ny individuell innlevering av samme skriftlige arbeid i forbedret versjon