Emnebeskrivelse MD114

This course’s main objective is to meet the opportunities that the digital transformation poses increasingly to companies and professionals. The course provides the knowledge and skills necessary to use and manage the opportunities offered by the web and social media in the design, planning and evaluation of communication and digital marketing activities for products and services of public and private companies. It fosters both critical analysis and reflective practice in the networked digital media environment taking into account ethical issues and sustainability goals. Students will critically engage with key ideas of creativity, sharing and visibility in social media, and will participate in creative and reflective practice using leading social media tools and platforms. This will involve using social media tools to explore course concepts and theoretical materials.

Knowledge

The student...

• is able to demonstrate an advanced critical understanding of social media, including their business models, technological contexts and affordances, social impacts, and cultural habits
• is able to discuss, explain and evaluate key theories of social media and digital communication
• is able to gain critical insights into how social media is used in key social and business contexts
• is able to demonstrate a critical understanding of a range of primary research methods for social media and digital communication

Skills

The student...

• is able to appraise and apply a range of primary research methods for media and communication
• is able to devise, design and conduct an original independent media research project for public and private companies
• is able to demonstrate a critical understanding of tools to evaluate performance in digital communication and social media

General competence

The student...

• is able to critically assess challenges and opportunities with current digital communication and social medial trends
• is able to demonstrate and employ advanced skills in literature review, using a range of approaches to retrieve, assess, appraise, evaluate and synthesise published research from a wide variety of resources
• is able to use advanced skills in critical and creative thinking through conducting, defending, appraising and evaluating arguments for activities for products and services of public and private companies
• is able to communicate extensive independent work and master language and terminology of the academic field

Master of Science in Information Systems: Digital Marketing

The classes are taught in an interactive manner, with theoretical parts, intermingled with practice. During the course, students will work in groups of up to 4 persons on real-life cases.

Lectures and student guidance: 48 hours

Preparation for presentation/discussion in class: 30

Self-study: 29

Exercise: 40

Assessment: 53

Total: 200 hours

Updated information on textbooks and other teaching materials is published per programme on our online learning platform before the semester starts. Information is also available per application on our website.

In addition to literature and other teaching material, scheduled teaching and other scheduled learning activities are always part of the syllabus.

Links to industry, such as internships, guest lecturers from the industry, customer assignments or business cases.

Verifiable coursework requirements: one or more assignments that must be collectively approved

Individual qualification: G/IG (approved/not approved)

Execution: individual or in group

Verifiable (right of appeal): yes

Coursework requirements are to be handed in or conducted in accordance with information given by the lecturer and carried out within the duration of the course, as well as registered as approved/not approved at least two weeks before the exam/exam period.

Approved coursework requirements grant students permission to take exams. Unapproved coursework requirements result in the student’s withdrawal from the exam.

Exam: Individual written home examination

Duration: 2-4 weeks

Grading scale: The Norwegian grading system uses the graded scale A - F, where A is the best grade, E is the lowest pass grade and F is fail

Weighting: 100 % of the overall grade

Support materials: All support materials are allowed

Re-sit coursework requirements: revise and resubmit the same coursework assignment

Re-sit exam: 72-hour individual written home examination with a new assignment