Emnebeskrivelse SMP2100

The "Social Media and Public Health" course explores the intersection between social media and public health. It delves into diverse topics such as health communication and the specific challenges it faces in the era of social media, the rise of misinformation, artificial intelligence and social media, and the effects of social media usage across different age groups and populations. Tailored for bachelor students from various disciplines, the curriculum seamlessly combines theoretical knowledge with real-world applications, equipping students to address current public health scenarios.

Knowledge

The student...

• has broad knowledge of the landscape of social media types, their applications in public health, healthcare, behavioral change, and telemedicine
• has knowledge of the impact of gender and age on social media usage
• is familiar with research and development related to the correlation between social media usage and mental health outcomes among various population groups, including comprehension of people's awareness and personalization of social media
• is familiar with the ethical, privacy, and confidentiality challenges of social media
• has broad knowledge of methodologies for conducting social media research
• has knowledge and can differentiate between health-related misinformation, disinformation, and accurate information on social media platforms
• can update his/her knowledge on the use of social media for research publicity and its significance in public health communication
• has knowledge of the regulatory landscape and policies related to health communication on social media
• has broad knowledge of the importance of health literacy and media literacy in tailoring health communication strategies
• has knowledge of how people experience information overload ("infodemic") during a disease outbreak and methods to address it

Skills

The student...

• can apply knowledge to analyze health communications on various social media platforms
• can apply knowledge to evaluate the impact of social media on diverse demographic groups
• can apply knowledge to design and evaluate public health campaigns on social media
• can apply knowledge to navigate the ethical and privacy considerations tied to health-related social media usage
• can apply knowledge to differentiate between evidence-based health information and misinformation/disinformation on social media platforms
• can collaborate with influencers/active social media users and other key stakeholders for effective public health messaging
• can apply knowledge to strategically disseminate research findings through social media to maximize impact
• can apply knowledge to implement effective healthcare programs using social media

General competence

The student...

• can integrate insights from various fields to design health promotion and communication strategies on social media platforms
• can advocate for health equity, inclusiveness, and diversity in their online health campaigns
• can address the challenges and opportunities related to misinformation and disinformation on social media
• can collaborate effectively with social media influencers to amplify health messages and drive behavioral change
• can exchange opinions and experience on ethical standards and respect privacy concerns while utilizing social media for public health communication
• can plan and carry out various communities on social media to ensure representation and effective message reach
• can remain updated with evolving trends, such as the integration of artificial intelligence in social media for health-related purposes
• can critically assess the trustworthiness of health claims in the social media

Valgfritt emne for følgende programmer:

Bachelor i digital markedsføring

Bachelor i digital markedsføring og salgsledelse

Bachelor i hotelledelse

Bachelor i markedsføring og forretningsutvikling

Bachelor i markedsføring og merkevareledelse

Bachelor i reiselivsledelse og opplevelsesutvikling

Bachelor i kreativ markedskommunikasjon

Bachelor i HR og personalledelse

Bachelor i HR, organisasjonspsykologi og ledelse

Bachelor i HR, teknologi- og digitaliseringsledelse

Bachelor i PR og strategisk kommunikasjon

Bachelor i innovasjon og forretningsutvikling

Bachelor i bærekraft og forretningsutvikling

Bachelor i Data Science

Bachelor i økonomi, teknologi og innovasjon

Bachelor i cybersikkerhet

Bachelor i digitalisering og økonomi

Bachelor i informasjonsteknologi - E-business

Bachelor i informasjonsteknologi - Frontend- og mobilutvikling

Bachelor i informasjonsteknologi - Interaktivt design

Bachelor i informasjonsteknologi - Programmering

Bachelor i logistikk og Supply Chain Management (SCM)

Bachelor i økonomi og ledelse

Bachelor i anvendt psykologi

Bachelor i fysisk aktivitet og ernæring

Bachelor i Sport Management

Bachelor i anvendt folkehelsearbeid

Bachelor i psykologi og psykisk helse

Lectures, group work, and self-study.

Insights from healthcare professionals about real-world applications. Case studies involving current public health scenarios, like the COVID-19 pandemic and social media's role in it.

Verifiable coursework requirements: one or more assignments that must be collectively approved that must be collectively approved

Individual qualification: G/IG (approved/not approved)

Execution: group

Verifiable (right of appeal): yes

Coursework requirements are to be handed in or conducted in accordance with information given by the lecturer and carried out within the duration of the course, as well as registered as approved/not approved at least two weeks before the exam/exam period.

Approved coursework requirements grant students permission to take exams. Unapproved coursework requirements result in the student’s withdrawal from the exam.

Exam: Semester assignment in groups with oral adjustment

Duration: 2 weeks

Grading scale: The Norwegian grading system uses the graded scale pass or fail

Weighting: Passing of the overall assessment

Support materials: All support materials are allowed

Re-sit coursework requirements: new or adapted individual assignment based on the same coursework assignment

Re-sit exam: revise and resubmit an adapted or new individual semester assignment with oral adjustment